Over a decade ago, a small team of designers met in a small conference room on the second floor of Building 41 at Microsoft to create a brand-new language, C#. The guiding principles of the language emphasized simplicity, familiarity, safety, and practicality. Of course, all those principles needed to balance against one another; none are...

E-marketing impacts all aspects of marketing from strategy and planning through the marketing mix, marketing communications and buyer behaviour to marketing research. eMarketing eXcellence highlights the most significant opportunities, pitfalls and defines the new marketing approaches needed. It highlights best practice in applying digital...

One familiar problem encountered in association mining exercises is that they...

Geometric algebra (GA) is a powerful new mathematical system for computational geometry. Although its origins can be traced back to Hermann Grassmann (1844), its development as a language for space–time geometry with applications to all of physics did not begin until 1966. Suddenly, in the year 2000 it was recognized that a specialized...

In the past ten years or so, software architecture has emerged as a central notion in the development of complex software systems. Software architecture is now accepted in the software engineering research and development community as a manageable and meaningful abstraction of the system under development and is applied throughout the...

Hardware-intrinsic security is a young field dealing with secure secret key storage. By generating the secret keys from the intrinsic properties of the silicon, e.g., from intrinsic Physical Unclonable Functions (PUFs), no permanent secret key storage is required anymore, and the key is only present in the device for a minimal amount of time....

Location-Based Services Handbook: Applications, Technologies, and Security is a comprehensive reference containing all aspects of essential technical information on location-based services (LBS) technology. With broad coverage ranging from basic concepts to research-grade material, it presents a much-needed overview of...

This book provides a thorough examination and analysis of cutting-edge research and security solutions in wireless and mobile networks. It begins with coverage of the basic security concepts and fundamentals which underpin and provide the knowledge necessary for understanding and evaluating security issues, challenges, and solutions. This...

`In her pioneering book Platform Leadership (with Michael Cusumano), Gawer gave us the strategy of building coalitions of customers, suppliers, and complementors. Now, she brings together a number of the leading researchers in the area of platform strategy to give us a book that will be a key reference for both practitioners and...

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales...

This book examines the techniques and applications involved in the Web Mining, Web Personalization and Recommendation and Web Community Analysis domains, including a detailed presentation of the principles, developed algorithms, and systems of the research in these areas. The applications of web mining, and the issue of how to incorporate web...