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REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are...

Computer Arithmetic: Algorithms and Hardware Designs
Computer Arithmetic: Algorithms and Hardware Designs

Ideal for graduate and senior undergraduate level courses in computer arithmetic and advanced digital design, Computer Arithmetic: Algorithms and Hardware Designs provides a balanced, comprehensive treatment of computer arithmetic, covering topics in arithmetic unit design and circuit implementation that complement the architectural...

Theory of Cryptography: 8th Theory of Cryptography Conference, TCC 2011
Theory of Cryptography: 8th Theory of Cryptography Conference, TCC 2011

These are the proceedings of TCC 2011, the 8th Theory of Cryptography Conference, which was held in Brown University, Providence, RI, during March 28–30, 2011. The conference was sponsored by the International Association for Cryptologic Research (IACR). The General Chair was Anna Lysyanskaya.

The Program Committee,...

Handbook of Educational Data Mining (CRC Data Mining and Knowledge Discovery Series)
Handbook of Educational Data Mining (CRC Data Mining and Knowledge Discovery Series)

The goal of this book is to provide an overview of the current state of knowledge of educational data mining (EDM). The primary goal of EDM is to use large-scale educational data sets to better understand learning and to provide information about the learning process. Although researchers have been studying human learning for over a...

Handbook of Research on Text and Web Mining Technologies
Handbook of Research on Text and Web Mining Technologies

The massive daily overflow of electronic data to information seekers creates the need for better ways to digest and organize this information to make it understandable and useful. Text mining, a variation of data mining, extracts desired information from large, unstructured text collections stored in electronic forms.

The...

Formal Methods and Software Engineering: 6th International Conference on Formal Engineering Methods
Formal Methods and Software Engineering: 6th International Conference on Formal Engineering Methods
Formal engineering methods are changing the way that software systems are developed. With language and tool support, they are being used for automatic code generation, and for the automatic abstraction and checking of implementations. In the future, they will be used at every stage of development: requirements, specification,...
Information Visualization, Third Edition: Perception for Design (Interactive Technologies)
Information Visualization, Third Edition: Perception for Design (Interactive Technologies)

Information Visualization: Perception for Design is a comprehensive guide to what the science of human perception tells us about how we should display information.

The human brain is a super-computer for finding patterns in information. Our understanding of visual data and visual information is greatly enhanced or impeded by...

Community-Acquired Pneumonia (Birkh?user Advances in Infectious Diseases)
Community-Acquired Pneumonia (Birkh?user Advances in Infectious Diseases)
Community-acquired pneumonia is a disease of high morbidity and mortality. Demographic changes in industrialised countries with a growing population of elderly persons will add to its significance. In the last years much progress in the field of community-acquired pneumonia has been achieved. Vaccination programs against...
Applied Software Product Line Engineering
Applied Software Product Line Engineering

Over the last decade, software product line engineering (SPLE) has emerged as one of the most promising software development paradigms for increasing productivity in IT-related industries. Detailing the various aspects of SPLE implementation in different domains, Applied Software Product Line Engineering documents best...

Understanding Diabetes: A Biochemical Perspective
Understanding Diabetes: A Biochemical Perspective

A clear explanation of the cause, diagnosis, and treatment of diabetes

Written for a broad range of readers, including students, researchers, policymakers, health care providers, and diabetes patients and caregivers, this book explains the underlying biochemistry and physiology of diabetes mellitus. Each chapter contains a...

Web Navigation: Designing the User Experience
Web Navigation: Designing the User Experience

Web Navigation: Designing the User Experience offers the first in depth look at designing web site navigation. Author Jennifer Fleming offers design strategies to help you uncover solutions that work for your site and audience.Acclaimed Web design author Lynda Weinman says in the foreword to this book: "Kudos to Fleming...

Genes, Development and Cancer: The Life and Work of Edward B. Lewis
Genes, Development and Cancer: The Life and Work of Edward B. Lewis
While Edward B. (‘Ed’) Lewis is famous for his contributions to genetics and developmental biology, few have read his research papers. One reason for this is availability, many having been published in obscure journals or as book chapters. A second is because his papers in those fields are very difficult to read. The...
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