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REPOSITIONING: Marketing in an Era of Competition, Change and CrisisThe book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are... | | Computer Arithmetic: Algorithms and Hardware Designs
Ideal for graduate and senior undergraduate level courses in computer arithmetic and advanced digital design, Computer Arithmetic: Algorithms and Hardware Designs provides a balanced, comprehensive treatment of computer arithmetic, covering topics in arithmetic unit design and circuit implementation that complement the architectural... | | Theory of Cryptography: 8th Theory of Cryptography Conference, TCC 2011
These are the proceedings of TCC 2011, the 8th Theory of Cryptography Conference, which was held in Brown University, Providence, RI, during March 28–30, 2011. The conference was sponsored by the International Association for Cryptologic Research (IACR). The General Chair was Anna Lysyanskaya.
The Program Committee,... |
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Understanding Diabetes: A Biochemical Perspective
A clear explanation of the cause, diagnosis, and treatment of diabetes
Written for a broad range of readers, including students, researchers, policymakers, health care providers, and diabetes patients and caregivers, this book explains the underlying biochemistry and physiology of diabetes mellitus. Each chapter contains a... | | Web Navigation: Designing the User Experience
Web Navigation: Designing the User Experience offers the first in depth look at designing web site navigation. Author Jennifer Fleming offers design strategies to help you uncover solutions that work for your site and audience.Acclaimed Web design author Lynda Weinman says in the foreword to this book: "Kudos to Fleming... | | Genes, Development and Cancer: The Life and Work of Edward B. Lewis
While Edward B. (‘Ed’) Lewis is famous for his contributions to genetics and developmental
biology, few have read his research papers. One reason for this is availability,
many having been published in obscure journals or as book chapters. A second is
because his papers in those fields are very difficult to read. The... |
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