Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo,...
"Making art your full-time job is a full-time job." If you're ready to take on this job, then you're ready to follow the advice that you'll find inside $30 Music School. Do-it-Yourself recording, distribution, and promotion have made it easier than ever to make a living making music. Learn how to thrive in this new...
The main purpose of statistical theory is to derive from observations of a
random phenomenon an inference about the probability distribution underlying
this phenomenon. That is, it provides either an analysis (description)
of a past phenomenon, or some predictions about a future phenomenon of
a similar nature. In this book, we insist...
Rails is large, powerful, and new. How do you use it effectively? How do you harness the power? And, most important, how do you get high quality, real-world applications written?
From the latest Ajax effects to time-saving automation tips for your development process, Rails Recipes will show you how the...
Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives
Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach...
Modern society is driven by data. Whether it is at a personal level, like a notebook containing scribbled notes; or at a countrywide level like Census data, it has permeated all our workflows. There is always a growing need to efficiently store and organize it so that meaningful information can be extracted out of raw data.
Although managing projects has been going on for thousands of years, the practice has only recently been recognized as a discipline in its own right. Suddenly master’s-level degree programs are springing up at schools throughout the world, and certificate programs are being offered as well. Not only that, but some organizations...
E-commerce increasingly provides opportunities for autonomous bidding agents: computer programs that bid in electronic markets without direct human intervention. Automated bidding strategies for an auction of a single good with a known valuation are fairly straightforward; designing strategies for simultaneous auctions with interdependent...
Just a few years ago, it seemed like everyone (including yours truly) was describing theWeb as the newWild,Wild,West for businesspeople—a place where they could strike out on their own, stake a claim, open up their own storefront, and start to do business for the first time. Well, the bloom is off the rose, as far as e-commerce...
Welcome to ASP.NET 2.0 Everyday Apps For Dummies, the book that teaches ASP.NET 2.0 Web programming by example. In this book, you’ll find eight complete ASP.NET applications. We’re not talking trivial Hello-World-type applications here. Instead, they’re real-world applications like shopping carts and discussion...
Carrying a BlackBerry used to speak volumes about a person. When you saw someone tapping at that wide keyboard with both thumbs, you could safely assume that the owner was a businessperson, and that the person’s time was so valuable that he or she couldn’t afford to be out of touch from the office for even a moment. Today, you can...
