Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach...

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo,...

• Understand how Sure Step helps you envision and implement the right Microsoft Dynamics...

Android Game Recipes is your first, reliable...

YouTube marketing is easy enough that any business can...

No matter what, where, and to whom you sell, everything you do fits into one of three phases of the sales process: Planning, Execution, and, Closing. True red-hot sellers know exactly what each phase encompasses, and the rest of us can learn in the time it takes to read this ultra-practical book. "Red-Hot Selling" presents a simple,...

Personal accountability is the secret weapon of every successful sales professional. It is the secret weapon of Where Winners Live co-author Dave Porter, who became the owner and CEO of Baystate Financial Services at age 35 and grew it into a $100 million-a-year business over the next 15...

As clients become more sophisticated at both local and international level, and as competition in the construction industry increases,...

A collection of 140 annotated resumes and a dozen corresponding cover letters written especially for top salespeople, and managers and executives in marketing, product management, marketing communication, and sales. All resumes were written by professional resume writers who have been awarded the Master Resume Writers designation from the...

Important lessons and key investment strategies for trading stocks, options, and futures
Sniper Trading helps readers fine-tune their trading to the point where they know exactly where the market will go and when it will get there. With thirty years of experience, George Angell shows readers how to trade successfully on a consistent...

E-commerce increasingly provides opportunities for autonomous bidding agents: computer programs that bid in electronic markets without direct human intervention. Automated bidding strategies for an auction of a single good with a known valuation are fairly straightforward; designing strategies for simultaneous auctions with interdependent...

Bonds and bond funds are among the safest and most reliable investments you can make to ensure an ample and dependable retirement income — if you do it right! Bond Investing For Dummies helps you do just that, with clear explanations of everything you need to know to build a diversified bond portfolio that will be there when you...