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Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach...

Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo,
...

Customer Success with Microsoft Dynamics Sure Step
Customer Success with Microsoft Dynamics Sure Step

Having invested in Microsoft Dynamics, your enterprise will want to make a success of it, which is where this guide to Sure Step comes in, teaching you how to apply the methodologies to ensure optimum results.

Overview

  • Understand how Sure Step helps you envision and implement the right Microsoft Dynamics...
Android Game Recipes: A Problem-Solution Approach
Android Game Recipes: A Problem-Solution Approach

Android game apps are typically the most popular type of Android apps in the various Google Play, Amazon Appstore and other Android app stores. So, beyond the Android game tutorials out there, what about a day-to-day handy and complete code reference for Android game developers?

Android Game Recipes is your first, reliable...

YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech)
YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech)

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?

 

YouTube marketing is easy enough that any business can...

Red-Hot Selling: Power Techniques That Win Even the Toughest Sale
Red-Hot Selling: Power Techniques That Win Even the Toughest Sale

No matter what, where, and to whom you sell, everything you do fits into one of three phases of the sales process: Planning, Execution, and, Closing. True red-hot sellers know exactly what each phase encompasses, and the rest of us can learn in the time it takes to read this ultra-practical book. "Red-Hot Selling" presents a simple,...

Where Winners Live: Sell More, Earn More, Achieve More Through Personal Accountability
Where Winners Live: Sell More, Earn More, Achieve More Through Personal Accountability

Be accountable and achieve success

Personal accountability is the secret weapon of every successful sales professional. It is the secret weapon of Where Winners Live co-author Dave Porter, who became the owner and CEO of Baystate Financial Services at age 35 and grew it into a $100 million-a-year business over the next 15...

Marketing and Selling Professional Services in Architecture and Construction
Marketing and Selling Professional Services in Architecture and Construction

This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ‘sell’ themselves to prospective clients.

As clients become more sophisticated at both local and international level, and as competition in the construction industry increases,...

Sales & Marketing Resumes for $100,000 Careers
Sales & Marketing Resumes for $100,000 Careers

A collection of 140 annotated resumes and a dozen corresponding cover letters written especially for top salespeople, and managers and executives in marketing, product management, marketing communication, and sales. All resumes were written by professional resume writers who have been awarded the Master Resume Writers designation from the...

Sniper Trading Workbook: Step-by-Step Exercises to Help You Master Sniper Trading
Sniper Trading Workbook: Step-by-Step Exercises to Help You Master Sniper Trading

Important lessons and key investment strategies for trading stocks, options, and futures
Sniper Trading helps readers fine-tune their trading to the point where they know exactly where the market will go and when it will get there. With thirty years of experience, George Angell shows readers how to trade successfully on a consistent
...

Autonomous Bidding Agents: Strategies and Lessons from the Trading Agent Competition
Autonomous Bidding Agents: Strategies and Lessons from the Trading Agent Competition

E-commerce increasingly provides opportunities for autonomous bidding agents: computer programs that bid in electronic markets without direct human intervention. Automated bidding strategies for an auction of a single good with a known valuation are fairly straightforward; designing strategies for simultaneous auctions with interdependent...

Bond Investing For Dummies
Bond Investing For Dummies

Bonds and bond funds are among the safest and most reliable investments you can make to ensure an ample and dependable retirement income — if you do it right! Bond Investing For Dummies helps you do just that, with clear explanations of everything you need to know to build a diversified bond portfolio that will be there when you...

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