Our goal in developing the New Perspectives Series was to create books that give students the software concepts...

The trademark of this book is...

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

The World’s Best Selling Verb Book― and with good reason!

Fluency in Spanish starts with knowledge of verbs―and Barron’s 501 Spanish Verbs shows students and travelers exactly how to use the 501 most common and useful Spanish verbs in all 16 tenses and moods. Each verb is...

Before Prince of Persia was a best-selling video game franchise and a Jerry Bruckheimer movie, it was an Apple II computer game created and programmed by one person, Jordan Mechner. Also available as an ebook, Mechner’s candid journals from the time capture his journey from his parents’ basement to the forefront of the...

F# 4.0 is a mature, open source, cross-platform,...

If you believe that the answer no is but a request for more information and understand that the best closing questions are rhetorical, you understand the basic art of sales. If you can teach that art to others, you have the makings of a good sales manager. But not all good sales managers are equal; some are forward thinking enough to...

When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the...

This best-selling portable resource provides authoritative definitions for all of the medical acronyms and abbreviations you can expect to encounter in medicine today. The new, 5th Edition features 10,000 completely new entries reflecting the most recent developments in health care―including new clinical trials, new technologies, and new...

How can organizations provide the right sales training to the right sales people at the right time? This book is filled with a diverse collection of case studies from top companies and provides a practical road map and the proven tools for organizations that want to implement a winning sales training program. The book offers helpful...

Now in its fourth edition, C++ Programming: From Problem Analysis to Program Design remains the definitive text for CS1 courses. Best-selling author D.S. Malik employs a student-focused approach, using complete programming examples to teach introductory programming concepts. This fourth edition has been enhanced to further demonstrate the use...