Google AdWords is a huge opportunity for businesses and other organizations to improve their results from Google search, to increase sales, to try out new business ideas, and in general to make the Web friendlier. However, it’s also a way to spend money without realizing much return. Helping you to use AdWords effectively from...

This series of books provides coverage of all of the major analytical techniques and their application in the most important areas of physical, life and materials science. Each text is presented in an open learning/distance learning style, in which the learning objectives are clearly identified. The...

Environmental reporting is still in its infancy, having emerged only in the latter part of the 1980s. Companies are under increasing pressure to be transparent and accountable in the whole spectrum of their business. In recent years, a number of companies have seen the need to introduce environmental reporting, placing environmental...