Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to easily relate, share, and shift information--we need content that can go more places, more easily. This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable.
“This is a must read for all startups and stakeholders.”
— Steve Blank, author of The 4 Steps to the Epiphany, creator of Customer Development methodology
“The Entrepreneur’s Guide is an easy read. It is written in a conversational tone, doesn’t take itself too...
The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV,...
There are thousands of books about thinking. But there are very few books that provide clear how-to information that can actually help you think better.
Think Better is about Productive Thinking â why it’s important, how it works, and how to use it at work, at home, and at play. Productive Thinking is a...
How to Pass Selection Tests will help anyone who faces employers' tests, providing expert advice and practice material.
The first part of the book advises candidates on the different types of test, why they are used, how to prepare for them, how to develop a successful test strategy, and how to deal with...
If you know Eclipse then learning how to implement a DSL using Xtext is a natural progression. And this guide makes it easy to get started through a step-by-step approach accompanied with simple examples.
Overview
Learn to quickly develop a domain-specific language with Xtext
This book discusses the trade-offs involved in designing direct RF digitization receivers for the radio frequency and digital signal processing domains. A system-level framework is developed, quantifying the relevant impairments of the signal processing chain, through a comprehensive system-level analysis. Special focus is given...
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search...
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing...
For years, investors, business strategists, and policymakers worldwide have turned to one book to help them translate the massive flow of economic data into knowledge for intelligent decision-making. The Wall Street Journal called this book "…the real deal," saying it "miraculously breathes...
