When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...

This is the definitive guide to managing software development projects with the IBM Rational Unified Process (RUP®). Drawing on his...

Defend against the latest pervasive and devastating wireless attacks using the tactical security information contained in this comprehensive volume. Hacking Exposed Wireless reveals how hackers zero in on susceptible networks and peripherals, gain access, and execute...

VMware is the leading virtual machine software available today and it is the foundation for next generation computing as it allows users to run multiple operating systems simultaneously on the same PC. The VMware Workstation 5.0 Handbook teaches users the nuts and bolts of this...

International bestseller The McKinsey Way provided a through-the-keyhole look at McKinsey & Co., history's most prestigious consulting firm. Now, the follow-up implementation manual, The McKinsey Mind,...

In most organizations, strategy and functional excellence get the most attention. But even the best of...

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of...

Game Jams are fun. They are a creative, exciting, social experience. The goal of a Game Jam is to design a video game, either alone or in teams, as fast as humanly possible; usually in a single weekend. Some Jams are also great for making board games or card games! Game Jams can be absolutely massive group events held in conference rooms and...

The first edition of this book, Chemical Warfare Agents: Toxicity at Low Levels, was published just prior to the terrorist attacks of September 11th, 2001. Reflecting a greater sense of urgency within the field of chemical defense since this event, research related to chemical warfare agents (CWAs) continues to expand at a remarkable...