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Crash Cultures: Modernity, Mediation and the Material
Crash Cultures: Modernity, Mediation and the Material

Since Princess Diana's car crash in August 1997, media interest in the crash as an event needing explanation has proliferated. A glut of documentaries on television have investigated the social and scientific history of our responses to the car crash, as well as showing the personal impact of the crash on individual lives. In trying to...

Mastering Blender
Mastering Blender

New edition shows you how to get the very most out of the latest version of Blender

Blender, the open-source 3D software, is more popular than ever and continues to add functionality. If you're an intermediate or advanced user, this new edition of Tony Mullen's expert guide is what you need to get up to speed on...

Professional Augmented Reality Browsers for Smartphones: Programming for junaio, Layar and Wikitude (Wrox Programmer to Programmer)
Professional Augmented Reality Browsers for Smartphones: Programming for junaio, Layar and Wikitude (Wrox Programmer to Programmer)
AT AUGMENTEDPLANET.COM, I have been blogging about the rise in popularity of augmented reality (AR) since April 2009. When I started Augmented Planet, the only augmented reality applications available were either high-budget demos put together by creative agencies to wow their clients or obscure demos created by developers...
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...

Real Food for Healthy Kids: 200+ Easy, Wholesome Recipes
Real Food for Healthy Kids: 200+ Easy, Wholesome Recipes
As a pediatrician and as a result of my recent service on the Committee on Nutrition of the American Academy of Pediatrics, I have become very concerned about the rising obesity epidemic among children and adolescents in the United States. In the last several decades, declining physical activity both at...
2007 Fall list: Successful Local Broadcast Sales
2007 Fall list: Successful Local Broadcast Sales
Since you’re reading this book, I’m assuming that you are a media salesperson or you’re thinking about becoming one. Perhaps you are a student considering broadcast sales as a career. Congratulations! Media sales can be an exciting and glamorous career if you know what you’re doing. You get to hobnob with...
Engineering Design via Surrogate Modelling: A Practical Guide
Engineering Design via Surrogate Modelling: A Practical Guide
Think of a well-known public personality whom you could easily identify from a photograph. Consider now whether you would still recognize them if most of the photograph was obscured, except for the corner of an eye, a small part of their chin and, perhaps, a half of their mouth. This is a game often played on television quiz shows...
The Power of Persuasion: How We're Bought and Sold
The Power of Persuasion: How We're Bought and Sold

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder...

My Big Idea: 30 Successful Entrepreneurs Reveal How They Found Inspiration (The Sunday Times)
My Big Idea: 30 Successful Entrepreneurs Reveal How They Found Inspiration (The Sunday Times)
Have you ever wondered why you never see shops selling chocolate-covered sprouts? Or cat food that glows in the dark? Or why you can’t buy edible cutlery? Well it’s probably because they are not very good ideas. Unfortunately it is usually far easier to think up hopeless ideas than good ones. In fact one of the...
Wireless Receiver Design for Digital Communications
Wireless Receiver Design for Digital Communications
There have been two paradigm shifts since we wrote the first edition of this book. The first major shift is that the world is now full of digital signals. Commercial television and radio have changed from analog to digital formats. Cellular telephone signals are digital, and even video baby monitors transmit digital signals....
Information and Coding Theory (Springer Undergraduate Mathematics Series)
Information and Coding Theory (Springer Undergraduate Mathematics Series)
As thi s Preface is being written, th e twent ieth century is coming to an end . Historians may perhaps come to refer to it as the cent ury of information, jus t as its predecessor is associated with the proce ss of indust rialisation. Successive technological developments such as the telephone, radio, television , compute rs and...
Data Warehousing in the Age of Big Data (The Morgan Kaufmann Series on Business Intelligence)
Data Warehousing in the Age of Big Data (The Morgan Kaufmann Series on Business Intelligence)

Web 2.0 has changed the way we conduct business, interact with customers, share information with friends and family, measure success in terms of business revenue and customer wallet share, and define brand management, and, most importantly, it has created a revenue channel like none other. Whether you plan your vacation, buy the newest...

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