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International Marketing
International Marketing
Thank you for reading our book! Practicing international marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it’s fun to succeed. It is therefore with great pleasure that we present the eighth edition of International...
The Confident Decision Maker: How to Make the Right Business and Personal Decisions Every Time
The Confident Decision Maker: How to Make the Right Business and Personal Decisions Every Time
James Michael Goldsmith, a millionaire living in Paris in the late 1950s, had everything going for him-he was the head of a successful pharmaceuticals company, Laboratoires Cassene, which in the three years since its inception had become one of France's greatest success stories; he had eloped with the beautiful heiress...
Information Security For The Little Guy
Information Security For The Little Guy
Being secure in an insecure world is a tough nut to crack. There are so many ways that our personal information can be stolen and duplicated today it is a very serious situation and should be taken very seriously.

From our surfing the Internet to just the simplicity of speaking on a cell phone to our friends can
...
Good to Great: Why Some Companies Make the Leap... and Others Don't
Good to Great: Why Some Companies Make the Leap... and Others Don't

The Challenge:
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good...

The Art of Barter: How to Trade for Almost Anything
The Art of Barter: How to Trade for Almost Anything
Just because you don’t have cash doesn’t mean you don’t want and need things. According to authors and business gurus Karen Hoffman and Shera Dalin, it’s time to get a little creative. Most people have a skill they can use—it’s just a matter of figuring out what that is and how to use it to get something...
R For Dummies
R For Dummies

Mastering R has never been easier

Picking up R can be tough, even for seasoned statisticians and data analysts. R For Dummies, 2nd Edition provides a quick and painless way to master all the R you'll ever need. Requiring no prior programming experience and packed with tons of practical examples,...

Robert B. Parker's Kickback (Spenser)
Robert B. Parker's Kickback (Spenser)

PI Spenser, knight-errant of the Back Bay, returns in this stellar New York Times–bestselling addition to the iconic series from author Ace Atkins.
 
What started out as a joke landed seventeen-year-old Dillon Yates in a lockdown juvenile facility in Boston Harbor. When he set up a prank Twitter
...

So What?: How to Communicate What Really Matters to Your Audience
So What?: How to Communicate What Really Matters to Your Audience

Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world’s leading sales...

iOS Penetration Testing: A Definitive Guide to iOS Security
iOS Penetration Testing: A Definitive Guide to iOS Security
Unearth some of the most significant attacks threatening iOS applications in recent times and learn methods of patching them to make payment transactions and personal data sharing more secure. 

When it comes to security, iOS has been in the spotlight for a variety of reasons. Although a tough system to
...
Wintrobe's Atlas of Clinical Hematology (with DVD)
Wintrobe's Atlas of Clinical Hematology (with DVD)
It has been my great privilege to study under Dr. M.M. Wintrobe's tutelage for three years and to be asked later, as one of five former fellows, to contribute as writer and editor of the seventh through twelfth editions of Wintrobe's Clinical Hematology. In the process, we taught a generation of...
Python Machine Learning
Python Machine Learning

Unlock deeper insights into Machine Leaning with this vital guide to cutting-edge predictive analytics

About This Book

  • Leverage Python's most powerful open-source libraries for deep learning, data wrangling, and data visualization
  • Learn effective strategies and best practices to...
R For Dummies
R For Dummies

Master the programming language of choice among statisticians and data analysts worldwide

Coming to grips with R can be tough, even for seasoned statisticians and data analysts. Enter R For Dummies, the quick, easy way to master all the R you'll ever need. Requiring no prior programming experience and packed with...

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