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An Introduction to Game Theory
An Introduction to Game Theory

Game-theoretic reasoning pervades economic theory and is used widely in other social and behavioral sciences. An Introduction to Game Theory, by Martin J. Osborne, presents the main principles of game theory and shows how they can be used to understand economic, social, political, and biological phenomena. The book introduces in an...

Applied Calculus for the Life and Social Sciences
Applied Calculus for the Life and Social Sciences

Designed specifically for biology and life/social sciences majors, this applied calculus program motivates students while fostering understanding and mastery. The authors emphasize integrated and engaging applications that show students the real-world relevance of topics and concepts. Several pedagogical features--from algebra review to study...

Jump Start CoffeeScript
Jump Start CoffeeScript
CoffeeScript is “a little language that compiles into JavaScript.”1 It aims to smooth over some of JavaScript’s rougher edges while highlighting and augmenting the impressive flexibility at the core of the JavaScript language. It’s clean, concise, and maintainable, and makes writing client-side code really, really...
Business Finance: Theory and Practice
Business Finance: Theory and Practice
This book attempts to deal with financing and investment decision making, with particular focus on the private sector of the UK economy. Its approach is to set out the theories that surround each area of financial decision making and relate these to what appears to happen in practice. Where theory and practice diverge, the book...
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

I was aware of the existence of this book (published in Dutch) even before Erik du Plessis’ company, Impact, became part of Millward Brown, and have since urged him to update it and get it published in English. The result is essentially a new book that expands on the original to provide new insight.

This book is unlike
...

Differential Equations Workbook For Dummies
Differential Equations Workbook For Dummies
Too often, differential equations seem like torture. They seem so bad in fact that you may be tempted to cringe or shudder when you’re assigned homework that involves ’em. Differential Equations Workbook For Dummies may not get you to embrace differential equations with open arms, but it will improve your understanding...
Economics: A Contemporary Introduction
Economics: A Contemporary Introduction

Easy to understand and filled with lively real-world examples, ECONOMICS: A CONTEMPORARY APPROACH, Eighth Edition, is your ideal introduction to the principles of economics. McEachern approaches the course by using many economic concepts that you've likely encountered in your own life experiences. These life experiences are then explained...

Accounting: Concepts and Applications
Accounting: Concepts and Applications

No matter what your career plans or future goals, ACCOUNTING: CONCEPTS AND APPLICATIONS, 10e helps you develop a solid understanding of accounting and its importance in business today that will put you well ahead of the competition. Organized around business activities, the text balances an introduction to accounting procedures with an...

QuickBooks 2013 All-in-One For Dummies (Computer/Tech)
QuickBooks 2013 All-in-One For Dummies (Computer/Tech)

A soup-to-nuts guide to the leading accounting software for small businesses - QuickBooks 2013!

Owners of small businesses will love this complete guide to the newest version of QuickBooks, the premier small-business accounting program. Written by CPA and bestselling financial author Stephen L. Nelson, this all-in-one guide...

Financial and Managerial Accounting
Financial and Managerial Accounting
Why This Book? This textbook contains features to help you learn best, whatever your learning style. To understand what your learning style is, spend about 10 minutes to take the learning style quiz at the book’s companion website. Then, look at page xiii for how you can apply an understanding of your learning style...
Hands-On Ethical Hacking and Network Defense
Hands-On Ethical Hacking and Network Defense

It's nearly impossible to pick up a newspaper or read your favorite online news source these days without seeing yet another article about identity theft or credit card numbers being stolen from unprotected databases. Cyber crime and the threat of computer-related attacks are growing daily, and the need for security professionals who...

Mac OS X and iOS Internals: To the Apple's Core (Wrox Programmer to Programmer)
Mac OS X and iOS Internals: To the Apple's Core (Wrox Programmer to Programmer)
EVEN MORE THAN TEN YEARS AFTER ITS INCEPTION, there is a dearth of books discussing the architecture of OS X, and virtually none about iOS. While there is plentiful documentation on Objective-C, the frameworks, and Cocoa APIs of OS X, it often stops short of the system-call level and implementation specifi cs. There is some...
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