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Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

A company’s workforce is its most valuable asset. It is the employees who translate an organization’s strategy into reality, who interact with consumers and who determine the corporate brand.

In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance employee commitment, improve...

The Two Income Trap: Why Middle-Class Mothers and Fathers Are Going Broke
The Two Income Trap: Why Middle-Class Mothers and Fathers Are Going Broke
This groundbreaking exposé brings to light the surprising financial consequences of mothers going to work, and the precarious position of today's middle class.

More than two decades ago, the women's movement flung open the doors of the workplace. Although this social revolution created a firestorm of controversy, no one questioned the...

The Engaging Leader: Winning with Today's Free Agent Workforce
The Engaging Leader: Winning with Today's Free Agent Workforce
During the summer of 1999, I was reading about the collapse of the Colorado Rockies baseball team under manager Jim Leyland. Leyland came to Colorado as a high-priced savior, but he and the team never meshed. Things got so bad that he announced his resignation before the first season was over. This came as a mystery to the...
Survey of Industrial Chemistry (Topics in Applied Chemistry)
Survey of Industrial Chemistry (Topics in Applied Chemistry)

Survey of Industrial Chemistry arose from a need for a basic text dealing with industrial chemistry for use in a one semester, three-credit senior level course taught at the University of Wisconsin-Eau Claire. This edition covers all important areas of the chemical industry, yet it is reasonable that it can be covered in 40 hours of lecture....

Hundred Percenters:  Challenge Your Employees to Give It Their All, and They'll Give You Even More
Hundred Percenters: Challenge Your Employees to Give It Their All, and They'll Give You Even More

Push employees to their full potential with “tough love” leadership!

“Provides the tools managers need to take ‘average’ employees and create a culture of accountable, fully engaged people. Managers will learn to recognize their leadership style and understand how they, too, can become Hundred...

Keeping The Millennials: Why Companies Are Losing Billions in Turnover to This Generation- and What to Do About It
Keeping The Millennials: Why Companies Are Losing Billions in Turnover to This Generation- and What to Do About It

"This is a great book and a must-read for anyone who wants tounderstand the young people who are now or will soon join the workforce. It'sone of the most useful value-added books about the Millennial generation."
Warren Bennis, Distinguished Professor of Management, University of Southern California,and
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Handbook of School Mental Health: Research, Training, Practice, and Policy (Issues in Clinical Child Psychology)
Handbook of School Mental Health: Research, Training, Practice, and Policy (Issues in Clinical Child Psychology)

With so few therapeutic outlets readily available to young people, schools have evolved into mental health centers for many students. Yet schools are hampered by limited access to resources needed to provide mental health promotion, prevention, and intervention services.

Like its acclaimed predecessor, the Second Edition of the...

Secrets Stolen, Fortunes Lost: Preventing Intellectual Property Theft and Economic Espionage in the 21st Century
Secrets Stolen, Fortunes Lost: Preventing Intellectual Property Theft and Economic Espionage in the 21st Century
The threats of economic espionage and intellectual property (IP) theft are global, stealthy, insidious, and increasingly common. According to the U.S. Commerce Department, IP theft is estimated to top $250 billion annually and also costs the United States approximately 750,000 jobs. The International Chamber of Commerce puts the global fiscal loss...
Service-Oriented Crowdsourcing: Architecture, Protocols and Algorithms (SpringerBriefs in Computer Science)
Service-Oriented Crowdsourcing: Architecture, Protocols and Algorithms (SpringerBriefs in Computer Science)
At a fundamental level, service-oriented crowdsourcing applies the principles of service-oriented architecture (SOA) to the discovery, composition and selection of a scalable human workforce. Service-Oriented Crowdsourcing: Architecture, Protocols and Algorithms provides both an analysis of contemporary crowdsourcing systems, such as Amazon...
Outsourcing: The Definitive View, Applications, and Implications
Outsourcing: The Definitive View, Applications, and Implications
Outsourcing is the hottest topic in business, and it will likely stay that way. Managers, workers, executives, and almost anyone else involved in any large business will probably have to deal with it one day, in one way or another. Outsourcing is a business issue first and foremost, but it's also a political, personal, and cultural issue...
Working with India: The Softer Aspects of a Successful Collaboration with the Indian IT & BPO Industry
Working with India: The Softer Aspects of a Successful Collaboration with the Indian IT & BPO Industry
Globalization requires effective international and cross-cultural collaboration. When project teams from Western cultures first come into contact with colleagues from the Indian IT and BPO industry, prejudices against the new and unknown are typically amplified. This book is a start on the journey of cultural appreciation for managers, project...
Interview Skills That Win the Job: Simple Techniques for Answering All the Tough Questions
Interview Skills That Win the Job: Simple Techniques for Answering All the Tough Questions
"Offers an innovative approach to develop interview skills."  —Workforce Diversity 
 
Interview Skills that Win the Job offers an innovative and exciting approach to developing interview skills. As well as letting you know what’s needed to succeed at interviews, it goes one
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