This is a manifesto and practical guide for all business people, those involved in marketing and even those who think they're not. These are the folks who have witnessed that the shift in power from business to consumer has dulled the traditional tools of marketing. Our book introduces a radical new approach, and new lexicon, to a...

Survey of Industrial Chemistry arose from a need for a basic text dealing with industrial chemistry for use in a one semester, three-credit senior level course taught at the University of Wisconsin-Eau Claire. This edition covers all important areas of the chemical industry, yet it is reasonable that it can be covered in 40 hours of lecture....

Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. "Sounds great,"...

As a futurist, you can be fascinating at a cocktail party. Instead of dropping names, you drop facts and figures: We are expected to live well intoour 100s; the average age for young adults to marry in America is 30; the single male head of household is the fastest growing demographic group; and the...

In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest...

Aimed at students of change management, strategy and organisational change as part of undergraduate, MBA and MA programmes. Thoroughly revised and updated to reflect modern research, this edition explores the concept and practice of change within the broader context of the history, literature and theories of management. The main approaches on...

Building Engaged...

“[The High-Velocity Edge] contains ideas that form the basis for structured continuous learning and improvement in every aspect of our lives. While this book is tailored to business leaders, it should be read by high school seniors,...