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Creativity in Public Relations (PR in Practice)
Creativity in Public Relations (PR in Practice)
Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's"...
IQ and Aptitude Tests: Assess your verbal, numerical, and spatial reasoning skills
IQ and Aptitude Tests: Assess your verbal, numerical, and spatial reasoning skills
An aptitude test is designed to measure your potential for achievement, whilst an IQ test is a standardized test designed to measure intelligence. You are now increasingly likely to encounter both types of test in recruitment, selection and assessment procedures.
 
IQ and Aptitude Tests contains 400...
Test and Assess Your Brain Quotient: Discover Your True Intelligence
Test and Assess Your Brain Quotient: Discover Your True Intelligence

Test and Assess Your Brain Quotient helps readers assess their different types of intelligence: creativity, logic, lateral thinking, memory, and emotional. It consists of numerous tests and assessments which examine agility of mind, powers of logical analysis, numerical, verbal and spatial aptitudes, memory and...

Shut Up and Listen: The Truth about How to Communicate at Work
Shut Up and Listen: The Truth about How to Communicate at Work

We are much better communicators when we know more about ourselves, think about how and what we communicate and act according to the changes in our circumstance and environment. These are the principles this book is based on.

So, there are three main sections, starting with a short course in self-awareness so that you can find out...

Win at Work: Navigate the Nasties, Get Things Done and Get Ahead
Win at Work: Navigate the Nasties, Get Things Done and Get Ahead
There was a small manufacturing company in Southampton, England that had been going through some tough times. Revenues were down almost 30 per cent, and every department was feeling the pinch. Jonas, a 24-year-old salesman who had just been called into the president’s office, wasn’t expecting good news. He was the youngest and...
Making Sense of Change Management: A Complete Guide to the Models, Tools & Techniques of Organizational Change
Making Sense of Change Management: A Complete Guide to the Models, Tools & Techniques of Organizational Change

Making Sense of Change Management is about making change easier. It is aimed at anyone who wants to understand why change happens, how it happens and what needs to be done to make change a welcome rather than a dreaded concept. However, this book is not a ‘one size fits all’ simplistic panacea to all change, whatever the...

Career, Aptitude and Selection Tests: Match Your IQ, Personality and Abilities to Your Ideal Career
Career, Aptitude and Selection Tests: Match Your IQ, Personality and Abilities to Your Ideal Career

It can be difficult for job hunters to pinpoint exactly what they want to do. Now in its third edition, Career, Aptitude and Selection Tests points readers in the right direction. With a range of IQ tests and searching questionnaires, it helps job seekers work out what area of work they should be focusing on by identifying...

Coaching For Change: Practical Strategies For Transforming Performance
Coaching For Change: Practical Strategies For Transforming Performance
An essential tool for anyone who wants to transform performance through the development of a coaching environment, this book looks at how to create, develop and manage change whether in one-to-one situations, team based or within organizations.

Placing coaching right at the heart of the broader Human Resources (HR) and training arena,...

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

I was aware of the existence of this book (published in Dutch) even before Erik du Plessis’ company, Impact, became part of Millward Brown, and have since urged him to update it and get it published in English. The result is essentially a new book that expands on the original to provide new insight.

This book is unlike
...

How to Pass Data Interpretation Tests: Unbeatable Practice for Numerical and Quantitative Reasoning and Problem Solving Tests (Testing Series)
How to Pass Data Interpretation Tests: Unbeatable Practice for Numerical and Quantitative Reasoning and Problem Solving Tests (Testing Series)
This book provides everything you need for a successful programme of revision or review. It contains 330 practice questions with answers and explanations, advice on how to show your true potential and signposts to sources of further practice material.

Tests of data interpretation are fast
...
Ethics In Public Relations: A Guide To Best Practice
Ethics In Public Relations: A Guide To Best Practice

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relation gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in...

Logistics and Retail Management: Insights into Current Practice and Trends from Leading Experts
Logistics and Retail Management: Insights into Current Practice and Trends from Leading Experts

Throughout the last decade there have been steady, incremental improvements and relationship changes in retail logistics. These changes have been fundamental to business efficiency and it is now widely recognized that logistics excellence provides competitive advantage. Emphasis is now on minimizing time to market, maximizing on-shelf...

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