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Doing Business With China (Global Market Briefings Series)
Doing Business With China (Global Market Briefings Series)

This new edition of Doing Business with China marks the country’s first two historic events of the twenty-first century. On 11 December 2001, it finally became a member of the World Trade Organization (WTO), and on 15 November of the same year, with the official announcement of Mr. Hu Jintao’s appointment as Mr. Jiang...

Bids, Tenders, & Proposals: Winning Business Through Best Practice
Bids, Tenders, & Proposals: Winning Business Through Best Practice

Acknowledged expert Harold Lewis, who has written over 200 successful tenders and proposals, offers “best-practice” advice to help you compete successfully for new work. He covers every step in the process of tendering, including:

  • bidding for public sector contracts;
  • the EU procurement framework;
  • ...
Coaching Handbook: An Action Kit for Trainers and Managers
Coaching Handbook: An Action Kit for Trainers and Managers

Coaching is proving itself to be the most popular and most effective technique in the field of learning and development. Managers are constantly being reminded that coaching is an important part of their role in getting the best from staff, while trainers are increasingly being called upon to coach individuals in a variety of aspects of both...

BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands
BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands

Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they not only spent US $300 billion but influenced an astounding US $1.88 trillion spend across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of...

Learning Maps and Memory Skills (Creating Success)
Learning Maps and Memory Skills (Creating Success)

Are you tired of wading through pages of notes to find the information you want?

Do you need to improve your creative thinking?

Do you find it difficult to decipher the notes you have taken during a meeting?

Learning maps could be the answer to your problems. They are an immensely valuable note-taking technique that can...

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

In Global Brand Strategy, Sicco van Gelder tackles this central issue head on. He shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. Drawing on his extensive experience, he has created a unique framework—the Global Brand Proposition Model—which enables them...

The Secure Online Business Handbook: E-Commerce, IT Functionality and Business Continuity
The Secure Online Business Handbook: E-Commerce, IT Functionality and Business Continuity
For many organizations their dependence on information systems, both within the company
and networked up and down their supply chain, is now business critical. Any sustained loss
of availability of these systems would threaten the very existence of the business.

Security is a holistic issue. Vulnerabilities in physical,
...
The Mobile Revolution: The Making of Worldwide Mobile Markets
The Mobile Revolution: The Making of Worldwide Mobile Markets
‘We’re moving away from the business of ears to the business of eyes.’

Move over Bill Gates, stand aside Steve Jobs, said the industry pundits after
CeBIT 1998, the famous trade conference. They’d just seen Nokia’s
Communicator 9110, a mobile phone with dazzling capabilities, but what
really
...
A Business Guide to Information Security
A Business Guide to Information Security
This book was designed, and is intended to be used, as both a digital and an analogue (that is, dual online and hardcopy) resource. The speed of evolution in computing and of the internet means that any book on information security starts going out of date fairly quickly. On top of that, there is a six- to eight-month gap between completing the...
The Secure Online Business: E-Commerce, It Functionality & Business Continuity
The Secure Online Business: E-Commerce, It Functionality & Business Continuity
The effective management of risks online is likely to be the greatest business enabler / destroyer of the next decade. Clearly, organizations that do not move to full e-commerce functionality are unlikely to flourish; whereas those that ignore cyber crime and the "dark side" of the Internet are likely to get badly burnt.

This...

Managing Projects in Human Resources, Training and Development
Managing Projects in Human Resources, Training and Development
This book will provide you with a practical approach to managing a project in an HR, training or development setting. People are often expected to manage projects as part of their day-to-day work but few receive special training to help them to take on this task. If you are one of these people, help is at hand!

This book will help you to
...
Retailization: Brand Survival in the Age of Retailer Power
Retailization: Brand Survival in the Age of Retailer Power
Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study...
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