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Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers
Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers


Now in its third edition, Strategic Thinking, takes you step by step through the questions to ask, in order to formulate strategies and write clear and concise strategic plans. Based on three core actions - creating knowledge, innovating ideas and implementing change -...

How to Pass Selection Tests: Essential Preparation for Numerical, Verbal, Clerical and IT Tests
How to Pass Selection Tests: Essential Preparation for Numerical, Verbal, Clerical and IT Tests

How to Pass Selection Tests will help anyone who faces employers' tests, providing expert advice and practice material.

The first part of the book advises candidates on the different types of test, why they are used, how to prepare for them, how to develop a successful test strategy, and how to deal with
...

The Innovation Handbook: How to Develop, Manage and Protect Your Most Profitable Ideas
The Innovation Handbook: How to Develop, Manage and Protect Your Most Profitable Ideas
The Innovation Handbook provides a British perspective on how leaders can move their organization ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it discusses how...
Organise Yourself: Clear the Clutter; Take Charge of Your Time; Manage Information (Sunday Times Creating Success)
Organise Yourself: Clear the Clutter; Take Charge of Your Time; Manage Information (Sunday Times Creating Success)

Many people find it hard to get on top of their workload.  They constantly bounce from one task to another and struggle to prioritize, which can have a serious impact on productivity.

Organise Yourself helps readers develop effective organizational skills and dramatically improve the way they work. It...

How Cool Brands Stay Hot: Branding to Generation Y
How Cool Brands Stay Hot: Branding to Generation Y

Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...

How to Motivate People: Learn the Key Skills; Get the Best Results; Develop, Appraise, Empower (Sunday Times Creating Success)
How to Motivate People: Learn the Key Skills; Get the Best Results; Develop, Appraise, Empower (Sunday Times Creating Success)

Managers are under increasing pressure to get results, and their competence is judged on the combined performance of their whole team. When their staff are content they perform well; when they are motivated they perform even better. 

How to Motivate People shows managers how to inspire individuals or teams to
...

NLP Coaching: An Evidence-Based Approach for Coaches, Leaders and Individuals
NLP Coaching: An Evidence-Based Approach for Coaches, Leaders and Individuals

Neuro-linguistic programming (NLP) has become a common approach in the coaching industry, but many are still skeptical about it being a substantive and coherent methodology.

 

This book is the first to look at NLP coaching as an...

No Fear Finance: An Introduction to Finance and Investment for the Non-finance Professional
No Fear Finance: An Introduction to Finance and Investment for the Non-finance Professional

Many people are too apprehensive of the perceived risk to invest and too intimidated by the complicated jargon to consider finance. No Fear Finance is an accessible guide to the essentials of finance and investment for students approaching the subject for the first time or professionals looking to gain new skills.

Guy
...

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month.

Packed with practical examples as well as new and updated case...

Tales for Coaching: Using Stories and Metaphors with Individuals and Small Groups
Tales for Coaching: Using Stories and Metaphors with Individuals and Small Groups

More and more people are discovering how to use storytelling to bring about change and reinforce learning.  In this book, Margaret Parkin combines these two approaches into a powerful and effective technique to assist personal change.

Showing how and when to use stories to maximum effect, Parkin...

Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus...
28 Business Thinkers Who Changed the World: The Management Gurus and Mavericks Who Changed the Way We Think about Business
28 Business Thinkers Who Changed the World: The Management Gurus and Mavericks Who Changed the Way We Think about Business

28 Business Thinkers Who Changed the World is a guide to the people who have shaped the way we do business today.  Some are great intellectuals while others are "gut instinct" types.  Some want to change the world while others want money and power.

With energy and wit, Rhymer Rigby takes readers
...

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