Now in its third edition, Strategic Thinking, takes you step by step through the questions to ask, in order to formulate strategies and write clear and concise strategic plans. Based on three core actions - creating knowledge, innovating ideas and implementing change -...
How to Pass Selection Tests will help anyone who faces employers' tests, providing expert advice and practice material.
The first part of the book advises candidates on the different types of test, why they are used, how to prepare for them, how to develop a successful test strategy, and how to deal with...
The Innovation Handbook provides a British perspective on how leaders can move their organization ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it discusses how...
Many people find it hard to get on top of their workload. They constantly bounce from one task to another and struggle to prioritize, which can have a serious impact on productivity.
Organise Yourself helps readers develop effective organizational skills and dramatically improve the way they work. It...
Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...
Managers are under increasing pressure to get results, and their competence is judged on the combined performance of their whole team. When their staff are content they perform well; when they are motivated they perform even better.
How to Motivate People shows managers how to inspire individuals or teams to...
Neuro-linguistic programming (NLP) has become a common approach in the coaching industry, but many are still skeptical about it being a substantive and coherent methodology.
This book is the first to look at NLP coaching as an...
Many people are too apprehensive of the perceived risk to invest and too intimidated by the complicated jargon to consider finance. No Fear Finance is an accessible guide to the essentials of finance and investment for students approaching the subject for the first time or professionals looking to gain new skills.
Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month.
Packed with practical examples as well as new and updated case...
More and more people are discovering how to use storytelling to bring about change and reinforce learning. In this book, Margaret Parkin combines these two approaches into a powerful and effective technique to assist personal change.
Showing how and when to use stories to maximum effect, Parkin...
A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus...
28 Business Thinkers Who Changed the World is a guide to the people who have shaped the way we do business today. Some are great intellectuals while others are "gut instinct" types. Some want to change the world while others want money and power.
With energy and wit, Rhymer Rigby takes readers...
