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Ethics In Public Relations: A Guide To Best Practice
Ethics In Public Relations: A Guide To Best Practice

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relation gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in...

Goal Directed Project Management: Effective Techniques and Strategies
Goal Directed Project Management: Effective Techniques and Strategies
This book deals with project management and presents the requirements for successful projects. We show you how to use proven methods and tools to guide your projects towards their goals, thereby significantly increasing your probability of achieving project success.

The book is written for project managers and everyone participating in
...
Venture Capital Funding: A Practical Guide to Raising Finance
Venture Capital Funding: A Practical Guide to Raising Finance
After the problems caused by the dot com boom, there is now renewed interest in venture capital: private equity funds are reporting significantly increased levels of activity both in the UK and worldwide. The Bank of England regards assisting firms to become "investment ready" as the single most important task facing financial...
Accounting for Non-accountants: A Manual for Managers and Students
Accounting for Non-accountants: A Manual for Managers and Students
This fully revised and updated edition of the best-selling manual provides the perfect introduction to the basics of accounting and business finance. It takes the reader through accounting and financial techniques, concepts and terms in an easy-to-follow, approachable style. Up to date with the latest changes in taxation law, it introduces concepts...
Armstrong's Handbook of Management and Leadership: A Guide to Managing Results
Armstrong's Handbook of Management and Leadership: A Guide to Managing Results

Armstrongв™s Handbook of Management and Leadership provides guidance on the processes of management and leadership with emphasis on what managers and aspiring managers need to know and do to make a difference in their organizations. As well as presenting the key skills required for effective management, it...

Logistics and Retail Management: Insights into Current Practice and Trends from Leading Experts
Logistics and Retail Management: Insights into Current Practice and Trends from Leading Experts

Throughout the last decade there have been steady, incremental improvements and relationship changes in retail logistics. These changes have been fundamental to business efficiency and it is now widely recognized that logistics excellence provides competitive advantage. Emphasis is now on minimizing time to market, maximizing on-shelf...

Marketing Accountability: How to Measure Marketing Effectiveness
Marketing Accountability: How to Measure Marketing Effectiveness

One of the biggest issues facing marketers today is accountability for marketing expenditure.В  No CEO or CFO wants to hear that their marketing investment was a failed gamble.

Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing andВ important...

The Leader's Guide to Lateral Thinking Skills: Powerful Problem-Solving Techniques to Ignite Your Team's Potential (Leaders Guide)
The Leader's Guide to Lateral Thinking Skills: Powerful Problem-Solving Techniques to Ignite Your Team's Potential (Leaders Guide)
* Do you want to unlock the creative potential of your team?

* Is innovation a core value for your organization?

* Do you have the skills to inspire new ideas?

* Do you know how lateral leadership can transform your organization?

Leadership is not just about command and control - it is about inspiring your team to...

How to Write Great Copy: Learn the Unwritten Rules of Copywriting
How to Write Great Copy: Learn the Unwritten Rules of Copywriting
Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.

While people who write about marketing usually get on with it fairly sensibly, those who write about creativity often employ the uplifting style and
...
The Top Consultant: Developing Your Skills For Greater Effectiveness
The Top Consultant: Developing Your Skills For Greater Effectiveness

Highly acclaimed, The Top Consultant is a comprehensive guide for all consultants looking to provide a first class service to their clients, and who wish to become expert practitioners. In this revised third edition of what has become a standard text, Calvert Markham shows how consultants can develop their performance in a wide range of...

How to Manage People (Creating Success)
How to Manage People (Creating Success)
How to Manage People is a practical new book from bestselling author Michael Armstrong. A distillation of all his knowledge and experience, it provides advice to managers and team leaders on how to manage people in their teams, getting the best results from them and dealing with any people problems that may arise.
...
The CBI Skills and Training Handbook
The CBI Skills and Training Handbook

I am very happy once again to contribute this Foreword to The Corporate Finance Handbook. The Bank of England continues to take a close interest in the availability of finance to firms of all sizes and this falls squarely within one of the Bank’s three core purposes – that of seeking to ensure the effectiveness of financial services...

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