 |
|
|
|
|
 Accounting for Non-accountants: A Manual for Managers and StudentsThis fully revised and updated edition of the best-selling manual provides the perfect introduction to the basics of accounting and business finance. It takes the reader through accounting and financial techniques, concepts and terms in an easy-to-follow, approachable style. Up to date with the latest changes in taxation law, it introduces concepts... |  |  |  |  |
|
 Marketing Accountability: How to Measure Marketing Effectiveness
One of the biggest issues facing marketers today is accountability for marketing expenditure.Ð No CEO or CFO wants to hear that their marketing investment was a failed gamble.
Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing andÐ important... |  |  |  |  How to Write Great Copy: Learn the Unwritten Rules of CopywritingDominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same. While people who write about marketing usually get on with it fairly sensibly, those who write about creativity often employ the uplifting style and ... |
|
|
|
Result Page: 10 9 8 7 6 5 4 3 2 1 |