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 |  |  Goal Directed Project Management: Effective Techniques and StrategiesThis book deals with project management and presents the requirements for successful projects. We show you how to use proven methods and tools to guide your projects towards their goals, thereby significantly increasing your probability of achieving project success.
The book is written for project managers and everyone participating in... |  |  Venture Capital Funding: A Practical Guide to Raising FinanceAfter the problems caused by the dot com boom, there is now renewed interest in venture capital: private equity funds are reporting significantly increased levels of activity both in the UK and worldwide. The Bank of England regards assisting firms to become "investment ready" as the single most important task facing financial... |
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 Accounting for Non-accountants: A Manual for Managers and StudentsThis fully revised and updated edition of the best-selling manual provides the perfect introduction to the basics of accounting and business finance. It takes the reader through accounting and financial techniques, concepts and terms in an easy-to-follow, approachable style. Up to date with the latest changes in taxation law, it introduces concepts... |  |  |  |  |
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 Marketing Accountability: How to Measure Marketing Effectiveness
One of the biggest issues facing marketers today is accountability for marketing expenditure.Ð No CEO or CFO wants to hear that their marketing investment was a failed gamble.
Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing andÐ important... |  |  |  |  How to Write Great Copy: Learn the Unwritten Rules of CopywritingDominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same. While people who write about marketing usually get on with it fairly sensibly, those who write about creativity often employ the uplifting style and ... |
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