Learn IT - Kogan Page

The 30 Day MBA: Learn the Essential Top Business School Concepts, Skills and Language Whilst Keeping Your Job and Your Cash

Kogan Page, 2009

I left the family business, in my case the Army, after a few short years. I hadn’t given much thought to a career before I ‘joined up’ and I followed a similar approach when I left. I found a job in sales and within a year or so was in a very junior management position. The company I worked for was in the vanguard of some new...

Goal Directed Project Management: Effective Techniques and Strategies

Kogan Page, 2009

This book deals with project management and presents the requirements for successful projects. We show you how to use proven methods and tools to guide your projects towards their goals, thereby significantly increasing your probability of achieving project success.

The book is written for project managers and everyone participating in...

Venture Capital Funding: A Practical Guide to Raising Finance

Kogan Page, 2005

After the problems caused by the dot com boom, there is now renewed interest in venture capital: private equity funds are reporting significantly increased levels of activity both in the UK and worldwide. The Bank of England regards assisting firms to become "investment ready" as the single most important task facing financial...

Accounting for Non-accountants: A Manual for Managers and Students

Kogan Page, 2005

This fully revised and updated edition of the best-selling manual provides the perfect introduction to the basics of accounting and business finance. It takes the reader through accounting and financial techniques, concepts and terms in an easy-to-follow, approachable style. Up to date with the latest changes in taxation law, it introduces concepts...

Armstrong's Handbook of Management and Leadership: A Guide to Managing Results

Kogan Page, 2009

ArmstrongÐ²™s Handbook of Management and Leadership provides guidance on the processes of management and leadership with emphasis on what managers and aspiring managers need to know and do to make a difference in their organizations. As well as presenting the key skills required for effective management, it...

Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools

Kogan Page, 2009

When this book comes out, it will be 2009. Google will have just turned 10. Amazon is a blockbuster site. YouTube is a phenomenon. Facebook is the favourite daily companion of thousands of people.

But for the handful of success stories out there, there are millions and millions of companies, websites and internet experiments that are...

Marketing Accountability: How to Measure Marketing Effectiveness

Kogan Page, 2009

One of the biggest issues facing marketers today is accountability for marketing expenditure.Ð No CEO or CFO wants to hear that their marketing investment was a failed gamble.

Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing andÐ important...

The Leader's Guide to Lateral Thinking Skills: Powerful Problem-Solving Techniques to Ignite Your Team's Potential (Leaders Guide)

Kogan Page, 2003

* Do you want to unlock the creative potential of your team?

* Is innovation a core value for your organization?

* Do you have the skills to inspire new ideas?

* Do you know how lateral leadership can transform your organization?

Leadership is not just about command and control - it is about inspiring your team to...

How to Write Great Copy: Learn the Unwritten Rules of Copywriting

Kogan Page, 2006

Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.

While people who write about marketing usually get on with it fairly sensibly, those who write about creativity often employ the uplifting style and...

Delivering E-Learning: A Complete Strategy for Design, Application and Assessment

Kogan Page, 2009

The current way most people look at e-learning is flawed, and this means they are missing its full potential. Delivering E-Learning describes a new and better way of understanding e-learning. Kenneth Fee looks at objections to e-learning and poor past practice before presenting a new strategic approach. Fee places the...

How to Manage People (Creating Success)

Kogan Page, 2008

How to Manage People is a practical new book from bestselling author Michael Armstrong. A distillation of all his knowledge and experience, it provides advice to managers and team leaders on how to manage people in their teams, getting the best results from them and dealing with any people problems that may arise.

...

The CBI Skills and Training Handbook

Kogan Page, 2001

I am very happy once again to contribute this Foreword to The Corporate Finance Handbook. The Bank of England continues to take a close interest in the availability of finance to firms of all sizes and this falls squarely within one of the Bank’s three core purposes – that of seeking to ensure the effectiveness of financial services...

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