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Marketing Communications: Integrating Offline and Online with Social Media
Marketing Communications: Integrating Offline and Online with Social Media
Marketing, and Marketing Communications in particular, has changed forever. And it has all happened since the last edition of this book - the 4th edition - written way back in 2005. What's changed? Two things essentially: first, Social Media arrived and changed the communications...
How to Sell to Retail: The Secrets of Getting Your Product to Market
How to Sell to Retail: The Secrets of Getting Your Product to Market

It is notoriously difficult for a small brand or start-up business to sell products or services to a retail chain. Feared for ruthless buying habits, fierce negotiations skills and the ability to swiftly reproduce someone's ideas, pitching to a retailer can be a double-edged sword. How to Sell to Retail takes the reader through a...

Accounting for Non-Accountants
Accounting for Non-Accountants

An introduction to British accounting system and regulations, this book supplies an insight into British accounting standards and taxation issues, supported by examples and review questions. It covers financial and management accounting and takes into account the international framework for UK limited companies. Extremely up-to-date, the text...

Ethics In Public Relations: A Guide To Best Practice
Ethics In Public Relations: A Guide To Best Practice

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relation gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in...

Logistics and Retail Management: Insights into Current Practice and Trends from Leading Experts
Logistics and Retail Management: Insights into Current Practice and Trends from Leading Experts

Throughout the last decade there have been steady, incremental improvements and relationship changes in retail logistics. These changes have been fundamental to business efficiency and it is now widely recognized that logistics excellence provides competitive advantage. Emphasis is now on minimizing time to market, maximizing on-shelf...

How to Write Reports and Proposals: Package Your Ideas; Present With Confidence; Persuade Your Audience (Sunday Times Creating Success)
How to Write Reports and Proposals: Package Your Ideas; Present With Confidence; Persuade Your Audience (Sunday Times Creating Success)

Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business.

How to Write Reports and Proposals offers pointers for anyone who needs to impress, convince, or persuade their colleagues or clients. Using checklists, exercises and examples, it explains
...
Preparing the Perfect CV: How to Make a Great Impression and Get the Job You Want (Career Success)
Preparing the Perfect CV: How to Make a Great Impression and Get the Job You Want (Career Success)

Every job hunter needs an impressive CV that describes their educational and professional history. A well-prepared and individually tailored CV is invaluable and can greatly improve your chances of getting the job you want. "Preparing The Perfect CV" provides sample CVs for job seekers of different abilities applying for various...

Develop Your Assertiveness (Creating Success)
Develop Your Assertiveness (Creating Success)
Express yourself with confidence in personal and business situations
Many people are not assertive because they fear displeasing others and not being liked. But being assertive does not mean being aggressive. By standing up for yourself, responding well to difficult situations and giving and receiving criticism constructively, you
...
How Cool Brands Stay Hot: Branding to Generation Y
How Cool Brands Stay Hot: Branding to Generation Y

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay...

Digital State: How the Internet is Changing Everything
Digital State: How the Internet is Changing Everything

Digital State comprises sixteen commentaries that each offers an answer to the question: "What is the digital state?" Simon Pont and his panel of experts set out to examine and assess how technology, society and culture are impacted by the digital revolution and consider its future implications. 
...
Management Consulting In Practice: Award-Winning International Case Studies
Management Consulting In Practice: Award-Winning International Case Studies

This important new book explores the relationship between top management consultant teams and their clients. Through a series of case studies, from both the private and public sectors, it presents best practice in consulting at the sharp end of contemporary management across all disciplines including change management, business strategy,...

The Top Consultant: Developing Your Skills For Greater Effectiveness
The Top Consultant: Developing Your Skills For Greater Effectiveness

Highly acclaimed, The Top Consultant is a comprehensive guide for all consultants looking to provide a first class service to their clients, and who wish to become expert practitioners. In this revised third edition of what has become a standard text, Calvert Markham shows how consultants can develop their performance in a wide range of...

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