Marketing, and Marketing Communications in
particular, has changed forever. And it has all
happened since the last edition of this book - the
4th edition - written way back in 2005. What's
changed? Two things essentially: first, Social Media
arrived and changed the communications...
It is notoriously difficult for a small brand or start-up business to sell products or services to a retail chain. Feared for ruthless buying habits, fierce negotiations skills and the ability to swiftly reproduce someone's ideas, pitching to a retailer can be a double-edged sword. How to Sell to Retail takes the reader through a...
An introduction to British accounting system and regulations, this book supplies an insight into British accounting standards and taxation issues, supported by examples and review questions. It covers financial and management accounting and takes into account the international framework for UK limited companies. Extremely up-to-date, the text...
Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relation gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in...
Throughout the last decade there have been steady, incremental improvements and relationship changes in retail logistics. These changes have been fundamental to business efficiency and it is now widely recognized that logistics excellence provides competitive advantage. Emphasis is now on minimizing time to market, maximizing on-shelf...
Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business.
How to Write Reports and Proposals offers pointers for anyone who needs to impress, convince, or persuade their colleagues or clients. Using checklists, exercises and examples, it explains...
Every job hunter needs an impressive CV that describes their educational and professional history. A well-prepared and individually tailored CV is invaluable and can greatly improve your chances of getting the job you want. "Preparing The Perfect CV" provides sample CVs for job seekers of different abilities applying for various...
Express yourself with confidence in personal and business situations
Many people are not assertive because they fear displeasing others and not being liked. But being assertive does not mean being aggressive. By standing up for yourself, responding well to difficult situations and giving and receiving criticism constructively, you...
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay...
Digital State comprises sixteen commentaries that each offers an answer to the question: "What is the digital state?" Simon Pont and his panel of experts set out to examine and assess how technology, society and culture are impacted by the digital revolution and consider its future implications. ...
This important new book explores the relationship between top management consultant teams and their clients. Through a series of case studies, from both the private and public sectors, it presents best practice in consulting at the sharp end of contemporary management across all disciplines including change management, business strategy,...
Highly acclaimed, The Top Consultant is a comprehensive guide for all consultants looking to provide a first class service to their clients, and who wish to become expert practitioners. In this revised third edition of what has become a standard text, Calvert Markham shows how consultants can develop their performance in a wide range of...
