Marketing, and Marketing Communications in
particular, has changed forever. And it has all
happened since the last edition of this book - the
4th edition - written way back in 2005. What's
changed? Two things essentially: first, Social Media
arrived and changed the communications...
It is notoriously difficult for a small brand or start-up business to sell products or services to a retail chain. Feared for ruthless buying habits, fierce negotiations skills and the ability to swiftly reproduce someone's ideas, pitching to a retailer can be a double-edged sword. How to Sell to Retail takes the reader through a...
An introduction to British accounting system and regulations, this book supplies an insight into British accounting standards and taxation issues, supported by examples and review questions. It covers financial and management accounting and takes into account the international framework for UK limited companies. Extremely up-to-date, the text...
The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process.
How to Understand Business Finance is not written by an accountant and actually relates to running a business in a real market. It...
Effective risk management is a vital issue to consider when looking to safeguard a company’s commercial future and deal with the latest regulatory requirements. Managing Business Risk enables readers to maintain the clearest possible controls on risks that may threaten their businesses, while at the same time deliver...
Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business.
How to Write Reports and Proposals offers pointers for anyone who needs to impress, convince, or persuade their colleagues or clients. Using checklists, exercises and examples, it explains...
Every job hunter needs an impressive CV that describes their educational and professional history. A well-prepared and individually tailored CV is invaluable and can greatly improve your chances of getting the job you want. "Preparing The Perfect CV" provides sample CVs for job seekers of different abilities applying for various...
Express yourself with confidence in personal and business situations
Many people are not assertive because they fear displeasing others and not being liked. But being assertive does not mean being aggressive. By standing up for yourself, responding well to difficult situations and giving and receiving criticism constructively, you...
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay...
Digital State comprises sixteen commentaries that each offers an answer to the question: "What is the digital state?" Simon Pont and his panel of experts set out to examine and assess how technology, society and culture are impacted by the digital revolution and consider its future implications. ...
Effective Customer Care is an essential guide to creating excellent customer service that will not only satisfy your customers and prompt orders, but also cement customer relationships and develop loyalty...and thus increase profits.
The book covers every aspect of the customer care process including how to: find...
Written for students and professionals alike, Making Sense of Change Management is the classic text in the field. It is aimed at readers who want to understand why change happens, how it happens and what needs to be done to make change a welcome concept rather than a dreaded one. It offers insights into the many frameworks, models and...
