• Understand the main concepts and architectural components of an AR...

As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and...

Key Features Get the first book to explore Scala performance techniques in depth! Real-world inspired use cases illustrate and support the techniques studied and the language features This book is written by Vincent Theron and Michael Diamant, software engineers with several years of experience in the high-frequency trading and programmatic...

Machine Learning Projects for .NET Developers shows you how to build smarter .NET applications that learn from data, using simple algorithms and techniques that can be applied to a wide range of real-world problems. You’ll code each project in the familiar setting of Visual Studio, while the machine learning logic uses F#, a...

Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that...

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every...

Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does....

Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all...

How to make a living speaking, training, and running workshops and seminars

Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or more, as a self-employed speaker, lecturer, or trainer. He shows readers, step-by-step, everything they need to know to become polished speakers, create winning presentations,...

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

You already know social media can help you find customers, strengthen relationships, and build your...