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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit...

Studio Photography: Essential Skills, Fourth Edition (Photography Essential Skills)
Studio Photography: Essential Skills, Fourth Edition (Photography Essential Skills)

Now beautifully illustrated in full colour with brand new full colour student and author work, Studio Photography has been updated and improved to cover all the latest techniques. With the refreshed images and illustrations you will clearly be able to see how to use a wide range of photographic effects to their full advantage.
...

Getting Started with CreateJS
Getting Started with CreateJS

Design and develop astounding animated web applications using CreateJS

Overview

  • Enables you to design top-notch web applications with one of the best frameworks based on JavaScript
  • Illustrates the use of EaselJS API to customize and enhance performance of complex applications
  • ...
Hands-On Recommendation Systems with Python: Start building powerful and personalized, recommendation engines with Python
Hands-On Recommendation Systems with Python: Start building powerful and personalized, recommendation engines with Python

With Hands-On Recommendation Systems with Python, learn the tools and techniques required in building various kinds of powerful recommendation systems (collaborative, knowledge and content based) and deploying them to the web

Key Features

  • Build industry-standard recommender systems
  • ...
How to Get Ideas
How to Get Ideas
Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas....
Marketing Analytics: Data-Driven Techniques with Microsoft Excel
Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel

Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that...

The Internet Encyclopedia, Volume 2
The Internet Encyclopedia, Volume 2
The Internet Encyclopedia is the first comprehensive examination of the core topics in the Internet field. The Internet Encyclopedia, a three-volume reference work with 205 chapters and more than 2,600 pages, provides comprehensive coverage of the Internet as a...
46 Science Fair Projects for the Evil Genius
46 Science Fair Projects for the Evil Genius
SHAKE UP YOUR SCIENCE FAIR WITH THESE CUTTING-EDGE, ATTENTION-GRABBING PROJECTS!

Want to win first place in the next science fair? 46 Science Fair Projects for the Evil Genius has everything you need to create amazing, sophisticated projects that will wow the judges and keep everyone talking long after the awards are...

Web Information Retrieval (Data-Centric Systems and Applications)
Web Information Retrieval (Data-Centric Systems and Applications)

With the proliferation of huge amounts of (heterogeneous) data on the Web, the importance of information retrieval (IR) has grown considerably over the last few years. Big players in the computer industry, such as Google, Microsoft and Yahoo!, are the primary contributors of technology for fast access to Web-based information; and searching...

Political Communication in Britain: Campaigning, Media and Polling in the 2017 General Election
Political Communication in Britain: Campaigning, Media and Polling in the 2017 General Election
Political Communication in Britain is a now established series of nine books, the first of which appeared in the aftermath of the 1979 General Election. This book follows the structure of previous volumes and features commentaries and assessments from the pollsters who monitored voter opinion during the...
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (1 volume)
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (1 volume)
When first thinking of putting together a compilation of writings on a particular topic, those that have such a notion believe they will give meaning to a paradigm, influence a research area, or at a minimum shed light exploring a critical phenomenon. Ultimately, the editors and authors hope that the exchange for the reader - in...
Teach Yourself VISUALLY Microsoft Office 2007
Teach Yourself VISUALLY Microsoft Office 2007
Are you a visual learner? Do you prefer instructions that show you how to do something — and skip the long-winded explanations? If so, then this book is for you. Open it up and you'll find clear, step-by-step screen shots that show you how to tackle more than 220 Office 2007 tasks. Each task-based spread includes easy, visual directions for...
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