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How Cool Brands Stay Hot: Branding to Generation Y
How Cool Brands Stay Hot: Branding to Generation Y

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay...

The Coder's Path to Wealth and Independence
The Coder's Path to Wealth and Independence

Developers, programmers, technical architects, and consultants: You are highly skilled and have deep commitment to your craft as well as the motivation to excel. It’s time to step away from the perceived security of a full-time salaried position, or a marginally successful solo business, and step into a world of freedom, independence,...

Digital State: How the Internet is Changing Everything
Digital State: How the Internet is Changing Everything

Digital State comprises sixteen commentaries that each offers an answer to the question: "What is the digital state?" Simon Pont and his panel of experts set out to examine and assess how technology, society and culture are impacted by the digital revolution and consider its future implications. 
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The Photographic Image in Digital Culture (Comedia)
The Photographic Image in Digital Culture (Comedia)

This new edition of The Photographic Image in Digital Culture explores the condition of photography after some 20 years of remediation and transformation by digital technology.

Through ten especially commissioned essays, by some of the leading scholars in the field of contemporary photography studies, a range of key topics...

Eliminating Waste in Business: Run Lean, Boost Profitability
Eliminating Waste in Business: Run Lean, Boost Profitability

Redundant employees. Storerooms full of extra stock "in case we need it." Marketing money sprayed in all directions in the vain hope it will create customers. Duplicate IT systems. HR policies that fatten the corporate waistline rather than keeping it trim. Budgeting exercises that result in "more of the same, plus...

The Facebook Guide to Small Business Marketing
The Facebook Guide to Small Business Marketing

The guide for marketing a small business on Facebook

The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to...

Getting Started with CreateJS
Getting Started with CreateJS

Design and develop astounding animated web applications using CreateJS

Overview

  • Enables you to design top-notch web applications with one of the best frameworks based on JavaScript
  • Illustrates the use of EaselJS API to customize and enhance performance of complex applications
  • ...
Planning and Designing Effective Metrics
Planning and Designing Effective Metrics

Metrics are a hot topic. Executive leadership, boards of directors, management, and customers are all asking for data-based decisions. As a result, many managers, professionals, and change agents are asked to develop metrics, but have no clear idea of how to produce meaningful ones. Wouldn’t it be great to have a fast, simple...

Predictive Analytics For Dummies
Predictive Analytics For Dummies

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in...

The Business of Android Apps Development: Making and Marketing Apps that Succeed
The Business of Android Apps Development: Making and Marketing Apps that Succeed

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand...

Windows Movie Maker 2 Zero to Hero
Windows Movie Maker 2 Zero to Hero

You've seen the promises in the advertising: Microsoft's free Movie Maker 2 will make it simple to capture, edit and share your home movies. We agree, but how do you know where to start, or where you're going? The answer is Windows Movie Maker 2 Zero to Hero, which will take you from filming your movie (with useful tips...

Metrics: How to Improve Key Business Results
Metrics: How to Improve Key Business Results

Metrics are a hot topic. Executive leadership, boards of directors, management, and customers are all asking for data-based decisions. As a result, many managers, professionals, and change agents are asked to develop metrics, but have no clear idea of how to produce meaningful ones. Wouldn’t it be great to have a simple explanation of...

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