This report is one of a series on digital broadband content prepared since 2005, focusing on changing value chains and developing business models and the implications for policy. The series is part of ongoing OECD analysis of the digital economy and information and communications policy. The report was drafted by Sacha Wunsch-Vincent and Graham...
Given Apple’s advertising budget and ubiquitous ads, plus an enormous amount of media attention, it’s still difficult to determine just what an iPad is. Is it a media player or a business machine? Does it replace a laptop? There are other tablet computers on the market, as well as “netbooks” that act like...
If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and...
In the award-winning AMC television series Mad Men, set in the early 1960s, a mysterious and massive machine shows up one day in the offices of the advertising agency Stirling Cooper. The machine is a Xerox photocopier, and the workplace is about to change forever. Previously, document duplication was done with a mimeograph, a hand-cranked...
Learn to create outstanding fine art and eye-catching commercial graphics with one powerful tool! CorelDRAW X5: The Official Guide is your comprehensive reference and workbook to get you started designing visually captivating CorelDRAW artwork. Learn, step by step, how to...
Since the second edition of this book appeared in 1996, we have seen Information Technology (IT) become an increasingly integral component of everyone’s working life and personal environment. IT is now ubiquitous and enables a degree of connectivity that was difficult to envisage even 10 years ago. The technology has...
Since you’re reading this, I’m guessing you have made an exciting decision: You want a telescope. Specifically, you want a telescope for looking at the sky, a telescope that will open the depths of space to your gaze and allow you to visit the Moon, the planets, and all the strange and distant wonders of our magnificent universe. And...
Form creation is key to information processing and forms workflow is a key concept within Adobe LiveCycle Enterprise Suite. Adobe LiveCycle Forms ES is a stand-alone product that also comes bundled with Adobe LiveCycle Enterprise Suite. This is the first and only book about this new product specifically created for the design, creation, and...
Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as...
The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand...
Every trade has its role models. And for me, there is no better model for ad copywriters or maazine editors... -- Ray Schultz, Editor, DIRECT Magazine
I have been a fan of Joseph Sugarman's copywriting and marketing ideas for years and have benefited greatly... -- Jack Canfield, Co-author, Chicken Soup for the Soul...
JCPenney was the quintessential American company. Since James Cash Penney opened his first store in the small mining town of Kemmerer, Wyoming, in 1902, this unique institution has been an iconic part of the national landscape. Founded and run on the core principles of thrift, hard work, and good citizenship, the retail giant prospered...
