Due to the nature of their work and personalities, many professionals prefer to do things on their own, in their own way. A firm’s best talents may not take too kindly to being told what to do and when to do it. They may resist being managed , and be unenthusiastic about working in a team. Whatever category they fall into—highly...

This new edition features four new chapters coverings topics such as how to select print media for your ads, how to create ads in the comfort of your own home, and how to advertise via the broadcast Fax and the internet. The book offers practical, field-tested techniques and insights into every major form of advertising such as newspaper ads,...

Advertising online has come to have a not-so-favorable reputation with Internet users. Combine that reputation with the often uninformed opinion that Flash is for creating exceptionally annoying banners or website intros that are bloated in file size and you’ve got a recipe for disaster. On the other hand, when done correctly,...

Key Features Get the first book to explore Scala performance techniques in depth! Real-world inspired use cases illustrate and support the techniques studied and the language features This book is written by Vincent Theron and Michael Diamant, software engineers with several years of experience in the high-frequency trading and programmatic...

Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations...

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a...

You already know social media can help you find customers, strengthen relationships, and build your...