This book evolved from material developed over several years by Anand Rajaraman
and Jeff Ullman for a one-quarter course at Stanford. The course
CS345A, titled “Web Mining,” was designed as an advanced graduate course,
although it has become accessible and interesting to advanced undergraduates.
When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially...
Exclusive Podcast Academy training now available in a book!
Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you...
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder...
Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top - they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine...
Branding is not merely advertising. On the contrary, in Brand Driven Innovation, branding is considered to provide a driving vision for sustainable growth for organisations. Nor is innovation seen as merely technological and ground-breaking; instead, it’s considered to be any...
Whether you’re building a social media site or an internal-use enterprise application, this hands-on guide shows you the connection between MongoDb and the business problems it’s designed to solve. You’ll learn how to apply MongoDb design patterns to several challenging domains, such as ecommerce, content...
This book offers everything you'll need to upgrade your existing programming knowledge and begin to develop applications for the Windows Phone. It focuses on the 75 percent of the material that you will need 95 percent of the time. We're not going to teach you object-oriented programming (OOP) all over again, but we are going to take...
Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.
"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales...
The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice and theory.
Brings together a collection of new, cutting-edge...
