Learn IT - Books tags advertising

Advertising 2.0: Social Media Marketing in a Web 2.0 World

Praeger Publishers, 2008

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the...

DotNetNuke 5.4 Cookbook

Packt Publishing, 2010

DotNetNuke is a powerful and flexible content management system for building websites. It comes with many features for publishing content including tools to create Blogs, Banner Advertising, News Feeds, and much more. But setting up a fully featured website and customizing a complete content management system using the open source DotNetNuke...

Blogging with the New Google™ Blogger

Que, 2006

Blogging with the New Google Blogger is a digital short cut that covers Google's newest version of Blogger, their free software for creating a website from which to post thoughts, interact with people, and more. This short cut serves as an introduction to the world of blogging...

The 7 Essential Steps to Successful eBay Marketing

McGraw-Hill, 2005

In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller...

Introducing Maya 6: 3D for Beginners

Sybex, 2004

"If you're just beginning to dive into the world of 3D, this is the book for you."
--Animation Magazine

Alias' Academy Award winning Maya 3D animation and effects software leads the industry in technological innovation. Film and video artists, computer game developers,...

Distributed Data Management in Grid Environments

John Wiley & Sons, 2005

Discover grid computing—how to successfully build, implement, and manage widely distributed computing architecture

With technology budgets under increasing scrutiny and system architecture becoming more and more complex, many organizations are rethinking how they manage and use technology. Keeping a strong business focus, this publication...

Advertising to Children on TV: Context, Impact, and Regulation

Lawrence Erlbaum Associates, 2004

This book examines research concerned with advertising to children on television. Its purpose is to establish the status of our knowledge about how children respond to advertising on television, how much the research evidence can be taken at face value, and the degree to which research can usefully inform regulation of advertising aimed at young...

Creating the Project Office: A Manager's Guide to Leading Organizational Change (Jossey Bass Business and Management Series)

Jossey-Bass, 2003

Faster, cheaper, better. Accidental project manager. In or out? Are you done
yet? We’re in a mess! Why can’t we . . . ? If these challenges sound familiar
within your organization, welcome aboard.

This is a book about improving organizational performance by implementing
a project office system that develops...

The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)

McGraw-Hill, 2010

The McGraw-Hill 36-Hour Course: Online Marketing is a book that will teach you about online marketing tools and how to apply them to support marketing credibility, visibility, and sellability. This book is written for students, entrepreneurs, marketers, and professionals—in short, anyone who wants to understand the art and...

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

South-Western College, 2006

The field of marketing communications is ever-changing. Brand managers continually attempt to gain advantage over competitors and endeavor to achieve larger market shares and profits for the brands they manage. Marketing communications, or marcom, is just one element of the marketing mix, but advertising, promotions,...

WordPress Top Plugins

Packt Publishing, 2010

WordPress has thousands of plugins available—most of them don't work as advertised, are out dated, or simply don't work. Wordpress Top Plugins takes you through the process of finding the very best plugins to build a powerful and engaging website or blog.

With access to over 10,000 plugins, finding the ones that...

Digital Character Animation 3

New Riders Publishing, 2006

Whether you're creating animation for television, advertising, games, or multimedia, [digital] Character Animation 3 can help you bring your imagination to life. In this updated classic, both newcomers to digital animation and old hands looking to hone existing skills will find essential techniques for creating...

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