Photoshop Elements is a more accessible version of Adobe's flagship product, Photoshop. Elements is geared to business users, students, and home users who nonetheless want professional-looking images for their print and Web projects. Topics covered in the book include capturing and editing photos from traditional or digital cameras, correcting...

If your concerns are brand awareness and exposure, you and Google AdWords are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it's suited for any budget and you can launch a campaign in...

To find the answers to these and scores of other questions, turn to the experts at...

Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations...

The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor...

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot...