Learn the skills you must master to assume leadership rolesâcreative directors, art directors, and advertising managersâon creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative...
The guide for marketing a small business on Facebook
The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to...
To help customers reduce the growing cost of managing employee computers both in the office and on the road, Novell created Novell.
ZENworks. for Desktops 4. ZENworks stands for Zero Effort Networks. Built to operate over the Internet as well as internal networks, ZENworks for Desktops 4 automates key network management tasks so IT...
With detailed, informative instructions for capturing personable and memorable yearbook photos, this reference presents step-by-step demonstrations on advertising, talking to clients, producing outstanding images, and finalizing a sale. Noting the delicate balance of pleasing parents and teens...
Written for those involved in marketing, advertising, media and types of commercial communications, this witty, valuable book demonstrates the effectiveness and impact of celebrity marketing.
Have you ever asked for an autograph? Been a music fan? Liked watching well-known personalities on TV? Had a favorite movie star? Enjoyed reading...
Get up to speed on Mac OS X Leopard with this in-depth guide
The beauty of Leopard is that there is so much more than meets the eye, including over 300 new enhancements and its ability to run on both Intel PCs and PowerPC Macs. This comprehensive reference is your best guide on how to tame this powerful new cat. You'll find...
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot...
Build a Profitable Online Business: The No Nonsense Guide is a highly condensed step-by-step guide on how to build and run profitable websites.
Serial web entrepreneur Mikael Olsson gives you in a nutshell all the tools, tips, and savvy you’ll need to create and operate online businesses that will...
With over 40 professionally designed templates, multiple page designs, dozens of fonts, and stunning tables and charts, Pages—Apple's new word processor—makes it easy to create polished documents with a minimum of fuss. Part word processor, part layout program, it lets you place alignment guides to help you position text and...
November 10th, 2007 – Computer consultant John Kenneth Schiefer plead guilty to four felony charges for his involvement in the compromise of as many as a quarter-million PCs. These compromised systems, or bots, were used to steal money and identities. Schiefer was able to control all of these systems, typically referred to as bot herding,...
Is your website performing as well as it should? Are you retaining visitors— or losing them too fast? Are you converting lookers to buyers—or are they bouncing from your site before they finish the checkout process? When you want to find out more about the people visiting your website, turn to Google Analytics. Google Analytics is...
With more than 500 million active users around the world and still growing steadily, Facebook is more than just another social media site. In the words of author Dave Awl, Facebook is “the new town square”—the place where people gather to discuss the news of the day as well as share what’s going on in their lives. And...
