The major function of photography is to capture a picture from what is in front of you. Whether a picture of the family pet or advertising spread, the acquisition of the scene is the first step in the digital image process. Digital Photographic Capture takes that first step and it breaks it down in detail so you can understand and better manipulate...
The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing...
JOIN THE RANKS OF CREATIVE, HIGHLY PAID DIGITAL ANIMATORS!
MASTER DIGITAL ANIMATION -- USING THE THREE HOTTEST PROGRAMS
Essential to today's commercials, feature films, games corporate presentations, and education digital animation is the hottest career prospect in the media creation business. In this new...
Should you care about search? The answer is “Yes!” However, the reason you should
care constantly changes. Back in 1997 when FAST was founded, most people
viewed search as a mature and commoditized technology. AltaVista was the leader
in web search and Verity had won the enterprise search race. Internet...
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these...
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...
Combining viewpoints from a Department of Computer Science (Paul Wang) and a School of Visual Communication Design (Sanda Katila), this innovative book covers the design and technology aspects of Web site development in an integrated manner. The balanced perspective leads to an understanding of the artistic design, visual communication, information...
Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:
Machine Learning Projects for .NET Developers shows you how to build smarter .NET applications that learn from data, using simple algorithms and techniques that can be applied to a wide range of real-world problems. You’ll code each project in the familiar setting of Visual Studio, while the machine learning logic uses F#, a...
Brian & Janet Stoppee have incorporated their decades of daily, hands-on expertise at image-making plus their leading seminars and one-on-one training into the most comprehensive guide to photographic lighting available!
Its impossible to be successful in photography without a mastery of light. Its the basis of all things...
Photoshop Elements is a more accessible version of Adobe's flagship product, Photoshop. Elements is geared to business users, students, and home users who nonetheless want professional-looking images for their print and Web projects. Topics covered in the book include capturing and editing photos from traditional or digital cameras, correcting...
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all...
