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The Vest Pocket Guide to Information Technology
The Vest Pocket Guide to Information Technology
The only IT guide you need

You're busy—very busy. You need reliable, practical answers to your IT questions, and you need them now. The Vest Pocket Guide to Information Technology, Second Edition is a handy pocket problem-solver designed to provide you with the quickest route to a solution. Practical, reader-friendly, and thoroughly...

Digital Signage Broadcasting: Content Management and Distribution Techniques
Digital Signage Broadcasting: Content Management and Distribution Techniques
Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media.
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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales...

Novell's ZENworks for Servers 3 Administrator's Handbook
Novell's ZENworks for Servers 3 Administrator's Handbook

Novell ZENworks for Servers (ZENworks stands for Zero Effort Networking) is the cross-platform solution for server content and configuration management. It provides server consistency across Windows, Linux, Solaris and NetWare platforms, enables intelligent network automation, and increases management efficiency so everything works together as...

Google SketchUp: The Missing Manual
Google SketchUp: The Missing Manual
If you want to learn to create 3-D models using Google SketchUp, this Missing Manual is the ideal place to start. Filled with step-by-step tutorials, this entertaining, reader-friendly guide will have you creating detailed 3-D objects, including building plans, furniture, landscaping plans--even characters for computer games--in no time.
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Pharmaceutical Marketing
Pharmaceutical Marketing

The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal...

The Moral Media: How Journalists Reason About Ethics (Lea's Communication Series)
The Moral Media: How Journalists Reason About Ethics (Lea's Communication Series)
The Moral Media provides readers with preliminary answers to questions about ethical thinking in a professional environment. Representing one of the first publications of journalists' and advertising practitioners' response to the Defining Issues Test (DIT), this book compares thinking about ethics by these two groups with the...
Art and Design in Photoshop
Art and Design in Photoshop
Create a dazzling array of effects in Photoshop, from stencils to stained-glass windows, under the professional guidance of photomontage guru Steve Caplin

Fancy designing your own classic and contemporary movie posters, books and magazine covers?

Feel like turning your photographs into works by Turner, Matisse and
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Getting Started in Speaking, Training, or Seminar Consulting
Getting Started in Speaking, Training, or Seminar Consulting

How to make a living speaking, training, and running workshops and seminars

Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or more, as a self-employed speaker, lecturer, or trainer. He shows readers, step-by-step, everything they need to know to become polished speakers, create winning presentations,
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WAP, Bluetooth, and 3G Programming: Cracking the Code (With CD-ROM)
WAP, Bluetooth, and 3G Programming: Cracking the Code (With CD-ROM)
Cracking the Code WAP, Bluetooth, and 3G Programming Create Tomorrow's Mobile Applications Today In this unique guide, a crack team of software engineers delivers the programming solutions and source code you need to jump start a wide range of mobile advertising, commerce, and audio-video streaming projects. Using flow charts and line-by-line...
Implementing Mobile TV, Second Edition
Implementing Mobile TV, Second Edition

Implement state-of-the-art Mobile TV networks with this comprehensive guide to the latest technologies and standards, including MediaFLO, ATSC Mobile DTV, and CMMB, the same technologies seeing large-scale rollouts today around the world. You not only gain deep insight into the maze of technologies, but also the principles of mobile...

Pro Spark Streaming: The Zen of Real-Time Analytics Using Apache Spark
Pro Spark Streaming: The Zen of Real-Time Analytics Using Apache Spark

Learn the right cutting-edge skills and knowledge to leverage Spark Streaming to implement a wide array of real-time, streaming applications. This book walks you through end-to-end real-time application development using real-world applications, data, and code. Taking an application-first approach, each chapter introduces use cases from...

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