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The Constant Contact Guide to Email Marketing
The leading email marketing firm shows you how to create high-impact, low-cost campaigns
Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or... | | Web Engineering: The Discipline of Systematic Development of Web ApplicationsThe World Wide Web has a massive and permanent influence on our lives. Economy, industry, education, healthcare, public administration, entertainment – there is hardly any part of our daily lives which has not been pervaded by the Internet.
Accordingly, modern Web applications are fully-fledged, complex software systems,... | | |
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Building Your Own Home For DummiesKeep construction on track with helpful checklists
Turn your dream of a custom home into reality!
Thinking about building your own home? This easy-to-follow guide shows you how to plan and build a beautiful home on any budget. From acquiring land to finding the best architect to overseeing the construction, you get lots of savvy... | | Leading High-Performance ProjectsThis book explains how project managers can adopt the most appropriate leadership styles, encourage greater teaming, become more effective decision-makers, reduce incidences of negative conflict, and eliminate "negative energy."
According to studies by major think tanks, few projects finish on time, within budget, or meet... | | Essential Skills for Agile DevelopmentAgile Development, in particular, eXtreme Programming (XP), has been gaining a lot of momentum because it can effectively address the problems plaguing software development such as mis-understanding customers' requirements, missing deadlines, over-budget, conflicts between customers and developers and poor maintainability of legacy systems.... |
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The OPEN Process Framework: An IntroductionThe OPEN Process Framework provides a template for generating flexible, yet disciplined, processes for developing high-quality software and system applications within a predictable schedule and budget. Using this framework as a starting point, you can create and tailor a process to meet the specific needs of the project.
If you are a project... | | Professional Application Lifecycle Management with Visual Studio 2012
OVER THE LAST FIFTEEN YEARS, Microsoft’s software development tooling has matured to address
not only the needs of a lone programmer, but the needs of an entire software development team.
This includes business analysts, project managers, architects, testers, programmers, managers,
stakeholders, and even operations personnel... | | Corporate Tax Reform: Taxing Profits in the 21st Century
Corporate tax reform is in the air. Competitive pressures from globalization, as well as skyrocketing budget deficits, are forcing lawmakers to rethink how America’s largest businesses are taxed. Some want to close “loopholes.” Others want to end all U.S. tax on foreign profits. Some want to lower rates, while still others... |
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Spain For DummiesArt and architecture lovers, ecotourists, history buffs, gourmands, wine aficionados, culture scholars, outdoor sports fanatics—Spain truly has something for everyone. Its good weather and many varied attractions make it ideal for year-round vacationing. Spain is the home of diverse cultures and traditions. From the stoic independence of... | | The Rough Guide to Romania
The Rough Guide to Romania is the definitive handbook on one of Europe's most fascinating, scenic, and enigmatic countries. The full-color introduction highlights all the "don't miss" sights, from the wilds of the Carpathian mountains to the marvelous Delta wetlands, and references the country's many unique... | | The J2EE Architect's HandbookThis handbook is a concise guide to architecting, designing, and building J2EE applications. Whether you're architect your first J2EE application or looking to keep your projects on-time and on-budget, you will refer to this handbook again and again.
You will discover how to: -- Design J2EE applications so that they are robust,... |
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