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|
 Social eCommerce: Increasing Sales and Extending Brand Reach
Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.
If mismanaged, social media can create more noise than signal. It can be a time... |  |  Service Virtualization: Reality Is Overrated
Software drives innovation and success in today’s business world. Yet critical software projects consistently come in late, defective, and way over budget. So what’s the problem?
Get ready for a shock, because the answer to the problem is to avoid reality altogether. A new IT practice and technology called Service... |  |  Effective Frontline Fundraising: A Guide for Nonprofits, Political Candidates, and Advocacy Groups
Today, nearly every charitable nonprofit, advocacy group, professional group, and politician relies on the philanthropy of others. Whether it’s a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten... |
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