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Social eCommerce: Increasing Sales and Extending Brand Reach
Social eCommerce: Increasing Sales and Extending Brand Reach

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time...

Service Virtualization: Reality Is Overrated
Service Virtualization: Reality Is Overrated

Software drives innovation and success in today’s business world. Yet critical software projects consistently come in late, defective, and way over budget. So what’s the problem?

Get ready for a shock, because the answer to the problem is to avoid reality altogether. A new IT practice and technology called Service...

Effective Frontline Fundraising: A Guide for Nonprofits, Political Candidates, and Advocacy Groups
Effective Frontline Fundraising: A Guide for Nonprofits, Political Candidates, and Advocacy Groups

Today, nearly every charitable nonprofit, advocacy group, professional group, and politician relies on the philanthropy of others. Whether it’s a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten...

Grant Writing For Dummies
Grant Writing For Dummies

Learn to:

  • Navigate federal grant databases and apply online for grants
  • Find the most current public and private sector grant opportunities
  • Create strong statements of need
  • Submit applications that meet funders’ expectations

Your comprehensive...

Early Software Reliability Prediction: A Fuzzy Logic Approach (Studies in Fuzziness and Soft Computing)
Early Software Reliability Prediction: A Fuzzy Logic Approach (Studies in Fuzziness and Soft Computing)

The development of software system with acceptable level of reliability and quality within available time frame and budget becomes a challenging objective. This objective could be achieved to some extent through early prediction of number of faults present in the software, which reduces the cost of development as it provides an opportunity to...

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media...

Science and the Written Word: Science, Technology, and Society
Science and the Written Word: Science, Technology, and Society

In order to meet the growing scientific requirements of an increasingly complex society, it is essential for us to have an appreciation of the power and breadth of science. Science and the Written Word is a collection of interviews featuring some of the world's greatest scientists and Nobel Prize winners. The interviews examine topics...

The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day
The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day
A step-by-step guide to creating an actionable marketing plan-fast

A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.

...
Artificial Intelligence Applications for Improved Software Engineering Development: New Prospects
Artificial Intelligence Applications for Improved Software Engineering Development: New Prospects

Despite decades of research, developing software that is fit for purpose, developed on time, and within budget remains a challenge. Many researchers have advocated the use of artificial intelligence techniques such as knowledge-based systems, neural networks, and data mining as a way of addressing these difficulties.

Artificial...

Lonely Planet Montreal & Quebec City (Travel Guide)
Lonely Planet Montreal & Quebec City (Travel Guide)

Lonely Planet: The world's leading travel guide publisher

Lonely Planet Montreal & Quebec City is your passport to all the most relevant and up-to-date advice on what to see, what to skip, and what hidden discoveries await you. Stroll down the cobblestone streets of Old Montreal, cycle through the Parc des...

Making the Impossible Possible: Leading Extraordinary Performance: The Rocky Flats Story
Making the Impossible Possible: Leading Extraordinary Performance: The Rocky Flats Story
The most contaminated nuclear plant in the country, Rocky Flats was an environmental disaster and the site of rampant worker unrest. Although it was estimated that it would take 70 years and $36 billion to clean up and close the facility, something stunning happened. Now on its way to becoming a wildlife refuge, the project is running 60 years...
Designing with the Mind in Mind, Second Edition: Simple Guide to Understanding User Interface Design Guidelines
Designing with the Mind in Mind, Second Edition: Simple Guide to Understanding User Interface Design Guidelines

In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow.

Early UI practitioners were trained...

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