Learn IT - Books tags cohen

Is Human Nature Obsolete?: Genetics, Bioengineering, and the Future of the Human Condition

MIT Press, 2004

"Modifying ourselves through molecular biology is a humanitarian utopia to some, an imminent nightmare to others. But to all, the prospect should be a challenge because it touches on so many basic and unresolved questions. This excellent, probing collection of papers -- spanning philosophy, history, social science, and theology -- will be...

Strategic Supply Chain Management

McGraw-Hill, 2004

"We have to get a handle on our supply chain."

These words have become a standard corner-office lament in today's no-room-for-error business arena. But even when companies address their most glaring supply chain challenges, they can still find that cost-effective and strategic supply chain management is hard to...

FileMaker Pro 7 Bible (Wiley)

For Dummies, 2004

If FileMaker Pro 7 can do it, you can do it too ...

Whether your organization uses Mac, Windows, or a combination of both, FileMaker Pro gives you the tools to build custom database solutions that work. This book teaches you how to use them, whether you’re a FileMaker Pro user, an experienced database developer, or new to database...

Selected Papers of Richard Feynman: With Commentary (World Scientific Series in 20th Century Physics)

World Scientific Publishing, 2000

These scientific papers of Richard Feynman are renowned for their brilliant content and the author s striking original style. They are grouped by topic: path integral approach to the foundations of quantum mechanics and quantum field theory, renormalized quantum electrodynamics, theory of superfluid liquid helium, theory of the Fermi...

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

McGraw-Hill, 2010

Today's Hottest Trends for On-the-Spot Marketing!

"A must read for media and marketers.”
—Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

FileMaker Pro 8.5 Bible

John Wiley & Sons, 2006

FileMaker Pro 8.5 Bible provides step-by-step procedures for using virtually all FileMaker Pro features and performing all tasks. This best-selling volume has been updated to reflect Version 8.5, the latest version of FileMaker Pro workgroup database. Applicable to both the Mac and Windows versions of FileMaker Pro, this...

Prototype to Product: A Practical Guide for Getting to Market

O'Reilly, 2015

Product development is the magic that turns circuitry, software, and materials into a product, but moving efficiently from concept to manufactured product is a complex process with many potential pitfalls. This practical guide pulls back the curtain to reveal what happens—or should happen—when you take a product...

The Architecture of Cognition: Rethinking Fodor and Pylyshyn's Systematicity Challenge (MIT Press)

MIT Press, 2014

In 1988, Jerry Fodor and Zenon Pylyshyn challenged connectionist theorists to explain the systematicity of cognition. In a highly influential critical analysis of connectionism, they argued that connectionist explanations, at best, can only inform us about details of the neural substrate; explanations at the cognitive level must be classical...

Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship

William Morrow, 2005

Would You Like to Become More Commanding, Convincing, And Charismatic?

In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians—how to persuade, influence, and charm, and ultimately accomplish the things you've...

Stock Market Wizards: Interviews with America's Top Stock Traders

Collins, 2001

Acclaimed trading expert and bestselling author of the Market Wizards books, Jack Schwager, has returned with a new and fascinating collection of interviews with the best stock market traders and investors of our time.

Focusing exclusively on successful players in the stock market, Schwager delivers informative profiles...

Influence Without Authority (2nd Edition)

John Wiley & Sons, 2005

At some point, almost all of us will find ourselves in the same bind at work: we know what needs to be done and how to do it, but we can't get the right people on board. The risk is allowing frustration to become resignation—or unproductive retaliation. Fortunately, the new and improved Influence Without Authority, Second Edition offers a...

Voice User Interface Design

Addison Wesley, 2004

This book is a comprehensive and authoritative guide to voice user interface (VUI) design. The VUI is perhaps the most critical factor in the success of any automated speech recognition (ASR) system, determining whether the user experience will be satisfying or frustrating, or even whether the customer will remain one. This book describes a...

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