This book aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyzes why brands have become indispensable in our lives. It...

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion...

• Learn how to create games, web, and desktop applications using the best features of the Raspberry Pi
• Discover the...

Book...

Printed in full color.

Most of the book is targeted at beginners in computing and programming. A few parts, such as the small electronics project and setting up a web server, assume some intermediate skills.

The Raspberry Pi is one of the most successful open source hardware projects ever. For...

Written specifically for the one semester survey of economics course, Schiller’s Essentials of Economics is known for seeking the best possible answers to the basic questions of WHAT, HOW, and FOR WHOM to produce. As in earlier editions, the tenth edition strives to arouse interest in economic theories by illustrating them in the...

Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...

Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training...

Automated Trading with R explains automated trading, starting with its...

This sequel to Leil’s international top selling “How to Talk to Anyone” makes you a master communicator with 96 all new cutting-edge communication “Little Tricks” for big success in business and social relationships―in person, by email, and on the phone. It has been praised as the 21st century version of...