The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've...
Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion...
No component of graphic design has attracted as much interest or inspired as much innovation in recent years as lettering and type. These fundamentals of design, once the exclusive domain of professional typographers, have become an essential starting point for anyone looking for a fresh way to communicate. Practical information about...
James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology,...
Whether you've been weight training for years or are newly interested in getting toned, Essential Strength Training Skills offers advice ideal for both beginners and seasoned veterans.
Providing clear and accessible exercise tips that can help anyone get into peak physical condition, Essential Strength Training...
There are thousands of books about thinking. But there are very few books that provide clear how-to information that can actually help you think better.
Think Better is about Productive Thinking â why it’s important, how it works, and how to use it at work, at home, and at play. Productive Thinking is a...
A toolkit of 60 practical ways by which the reader can think faster to reach earlier decisions, without neglecting a conscious, deliberate, and reflective approach
Creating new ideas and growth opportunities is the lifeblood of any organization, but time to come up with new...
The study of how a neurological disorder can change the artistic activity and behavior of creative people is a largely unexplored field. This publication looks closer at famous painters, writers, composers and philosophers of the 18th to the 20th centuries who...
For thirty years, Gary Shapiro has observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft, and many others.
A leading neuroscientist and New York Times-bestselling author of Mozart's Brain and the Fighter Pilot distills the research on the brain and serves up practical, surprising, and illuminating recommendations for warding off neurological decline, cognitive function, and encouraging smarter thinking day to day. ...
An essential guide to building supportive entrepreneurial communities"Startup communities" are popping up everywhere, from cities like Boulder to Boston and even in countries such as Iceland. These types of entrepreneurial ecosystems are driving innovation and small business energy. Startup Communities documents the...
