Learn IT - Books tags customer

Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention

John Wiley & Sons, 2018

Turn unstructured data into valuable business insight

Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting...

Sequence Data Mining (Advances in Database Systems)

Springer, 2010

Sequences are an important type of data which occur frequently in many scientific, medical, security, business and other applications. For example, DNA sequences encode the genetic makeup of humans and all species, and protein sequences describe the amino acid composition of proteins and encode the structure and function of...

The Professional Scrum Master's Handbook (Professional Expertise Distilled)

Packt Publishing, 2013

Key Features

Checklists, questions, and exercises to get you thinking (and acting) like a professional ScrumMaster
Presented in a relaxed, jargon-free, personable style
Full of ideas, tips, and anecdotes based on real-world experiences

Book Description

A...

Building Products for the Enterprise: Product Management in Enterprise Software

O'Reilly, 2018

If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Wharton School Publishing, 2010

The Definitive Guide to the New State-of-the-Art in Marketing Metrics

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

Continuous Integration in .NET

Manning Publications, 2011

After completing my master’s degree, I moved from Poland to Germany and began working as a .NET developer for a company full of experts in … Clarion. The Clarion folks were developing the company’s flagship—very successful leasing software—and I was left to do “the rest”: a bit of...

Learning Einstein Analytics: Unlock critical insights with Salesforce Einstein Analytics

Packt Publishing, 2018

Learn to confidently setup and create app, lenses, dashboards using Salesforce Einstein Analytics.

Key Features

Explore Einstein analytics on desktop as well as mobile platforms

Turn data into smarter sales with Einstein Analytics for Sales

Visualize your data with...

Software Requirements: Encapsulation, Quality, and Reuse

Auerbach Publications, 2005

Software Requirements: Encapsulation, Quality, and Reuse describes how to make requirements, and their implementing code, easier to change through the use of Freedom methodology. Freedom reduces software life cycle costs by making requirements quickly adaptable to changing technology and business needs. This book examines the definition of...

Building a Data Warehouse: With Examples in SQL Server

Apress, 2007

Building a Data Warehouse: With Examples in SQL Server describes how to build a data warehouse completely from scratch and shows practical examples on how to do it. Author Vincent Rainardi also describes some practical issues he has experienced that developers are likely to encounter in their first data warehousing project, along with...

Cloud Computing and SOA Convergence in Your Enterprise: A Step-by-Step Guide

Addison Wesley, 2009

Massive, disruptive change is coming to IT as Software as a Service (SaaS), SOA, mashups, Web 2.0, and cloud computing truly come of age. Now, one of the world’s leading IT innovators explains what it all means—coherently, thoroughly, and authoritatively.

Writing for IT executives, architects, and developers...

The Scrumban [R]Evolution: Getting the Most Out of Agile, Scrum, and Lean Kanban (Agile Software Development Series)

Addison Wesley, 2015

Create Thriving, High-Performing Teams and Organizations with Scrumban

Scrumban allows you to use Kanban as a catalyst for increasingly valuable changes to your existing software development processes, amplifying and expanding upon Scrum’s...

The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios

John Wiley & Sons, 2017

The definitive reference book with real-world solutions you won't find anywhere else

The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards.

Comprising dozens of examples that address different industries...

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