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Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
"Reading Brands That Rock is like attending business school, where classes on customer loyalty, consumer behavior, and branding are taught by Mick Jagger, Elton John, Steven Tyler, and Madonna."

–Tommy Hilfiger, Designer

Cadillac and The Rolling Stones. Victoria’s Secret and Madonna. Wal-Mart and...

The Inmates Are Running the Asylum : Why High Tech Products Drive Us Crazy and How to Restore the Sanity (2nd Edition)
The Inmates Are Running the Asylum : Why High Tech Products Drive Us Crazy and How to Restore the Sanity (2nd Edition)
The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They...
Beginning PHP and PostgreSQL E-Commerce: From Novice to Professional
Beginning PHP and PostgreSQL E-Commerce: From Novice to Professional

The PHP language and PostgreSQL database server have long offered an ideal blend of practicality and power for both the novice and experienced programmer alike. Yet the continued evolution of both technologies makes them better suited to drive enterprise-class applications than ever before. In Beginning PHP and PostgreSQL E-Commerce: From...

The HP Virtual Server Environment: Making the Adaptive Enterprise Vision a Reality in Your Datacenter
The HP Virtual Server Environment: Making the Adaptive Enterprise Vision a Reality in Your Datacenter
Use HP virtualization to maximize IT service quality, agility, and value
  • Includes coverage of HP's new Integrity Virtual Machines, Global Workload Manager, Virtualization Manager, and Capacity Advisor

  • Plan, implement, and manage virtualization to drive maximum business...

Eating the IT Elephant: Moving from Greenfield Development to Brownfield
Eating the IT Elephant: Moving from Greenfield Development to Brownfield
A Practical, Start-to-Finish Approach to Managing, Evolving, and Transforming Legacy IT Systems

 

For every IT executive, manager, architect, program leader, project leader, and lead analyst

 

...
Magento 1.3: PHP Developer's Guide
Magento 1.3: PHP Developer's Guide

Design, develop, and deploy feature-rich Magento online stores with PHP coding

  • Extend and customize the Magento e-commerce system using PHP code
  • Set up your own data profile to import or export data in Magento
  • Build applications that interface with the customer, product, and order data using...
Mastering SAP NetWeaver PI - Administration
Mastering SAP NetWeaver PI - Administration

As the core middleware in your system landscape, SAP NetWeaver PI plays an enterprise-critical role. But how can you ensure smooth operation? This book answers your questions. Using a highly detailed scenario as an example, the authors guide you through all administration tasks and provide useful tips for your daily work.

...

Survey of Operating Systems
Survey of Operating Systems

Holcombe, "Survey of Operating Systems, 3e" is 'your foundation for IT Success!' McGraw-Hill is proud to introduce the third edition of Jane and Charles Holcombe's, "Survey of Operating Systems". This edition is a unique revision of the successful previous editions. Every chapter has been updated to include...

Flexible, Reliable Software: Using Patterns and Agile Development (Chapman & Hall/CRC Textbooks in Computing)
Flexible, Reliable Software: Using Patterns and Agile Development (Chapman & Hall/CRC Textbooks in Computing)

Flexible, Reliable Software: Using Patterns and Agile Development guides students through the software development process. By describing practical stories, explaining the design and programming process in detail, and using projects as a learning context, the text helps readers understand why a given...

Maximizing Your Sales with Microsoft Dynamics CRM 2011
Maximizing Your Sales with Microsoft Dynamics CRM 2011

Microsoft Dynamics CRM is a customer relationship management tool. At its very core, Microsoft Dynamics CRM is a database. It’s the place where you can enter information about your customers: Who works at the company, what are their roles, who at your company has communicated with them, what have they purchased, and have they...

Switch: How to Change Things When Change Is Hard
Switch: How to Change Things When Change Is Hard

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled
...

No B.S. Marketing To the Affluent
No B.S. Marketing To the Affluent
Here it is: no warm ‘n fuzzies—just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the...
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