Right now someone is clicking on your website, and knowing everything you can about those clicks and the people that make them is a business imperative. That's the first of a set of compelling business lessons distilled from the authors' decade of experience with the...

In test driven development, you first write an executable test of what your application code must do. Only then do you write the code itself and, with the test spurring you on, you improve your design. In acceptance test driven development (ATDD), you use the same technique to implement product features, benefiting from iterative development,...

Internet Protocol (IP) telephony is changing the way business gets done, allowing multimedia messages such as voice, data, and video to be transmitted over standard routers,...

The goal of this book is to provide an overview of the current state of knowledge of educational data mining (EDM). The primary goal of EDM is to use large-scale educational data sets to better understand learning and to provide information about the learning process. Although researchers have been studying human learning for over a...