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Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
"Reading Brands That Rock is like attending business school, where classes on customer loyalty, consumer behavior, and branding are taught by Mick Jagger, Elton John, Steven Tyler, and Madonna."

–Tommy Hilfiger, Designer

Cadillac and The Rolling Stones. Victoria’s Secret and Madonna. Wal-Mart and...

Information Flow and Knowledge Sharing, Volume 2 (Capturing Intelligence)
Information Flow and Knowledge Sharing, Volume 2 (Capturing Intelligence)
Our goal in this book is to present our conceptualization of information and of knowledge, and to clarify the distinctions between these two concepts. Indeed, they are more than concepts. These two words convey a plurality of meanings and have a deep character that goes beyond pure conceptualizations. By emphasizing their distinctions, we do not...
Game Feel: A Game Designer's Guide to Virtual Sensation (Morgan Kaufmann Game Design Books)
Game Feel: A Game Designer's Guide to Virtual Sensation (Morgan Kaufmann Game Design Books)
"Feel" is the essence of human-computer interaction. It is the single most important (yet often overlooked) element in games that makes the game art form unique. No other traditional art form like film, literature, music encompasses interactivity, as games do. This book bring "feel" to the forefront and gives it a proper...
InDesign CS4 For Dummies (Computer/Tech)
InDesign CS4 For Dummies (Computer/Tech)
InDesign is the preferred graphic design software, and InDesign CS4 is loaded with cool new desktop publishing features. InDesign CS4 For Dummies shows you how to use every one!

Whether you’re an experienced designer or just want to create a cool newsletter for the school soccer team, you’ll benefit from Galen...

Mastering Autodesk Inventor 2009 and Autodesk Inventor LT 2009
Mastering Autodesk Inventor 2009 and Autodesk Inventor LT 2009
Create Full-Featured Digital Prototypes—the Inventor Way

Whether you're designing airplanes, appliances, or industrial machinery, this complete guide to Autodesk Inventor 2009 shows you how to produce and manage build-worthy 3D virtual prototypes. A team of industry professionals and Autodesk developers combines years...

Mastering Revit Architecture 2009
Mastering Revit Architecture 2009
Move beyond the basics of Revit and BIM and redefine your designs with this new edition of Mastering Revit Architecture. With updated coverage of Revit Architecture 2009 features, this comprehensive guide will help you discover best practices and tips that will make your projects smoother and their implementation easier. You’ll learn...
Electronics System Design Techniques for Safety Critical Applications (Lecture Notes in Electrical Engineering)
Electronics System Design Techniques for Safety Critical Applications (Lecture Notes in Electrical Engineering)
The main purpose of the present manuscript addresses the development of techniques for the evaluation and the hardening of designs implemented on SRAM-based Field Programmable Gate Arrays against the radiation induced effects such as Single Event Upsets (SEUs) or Soft-Errors (SEs). The perspective of the analysis and the design flows proposed in...
Intellectual Property Protection in VLSI Design: Theory and Practice
Intellectual Property Protection in VLSI Design: Theory and Practice
The development and implementation of intellectual property (IP) protection mechanisms is of crucial importance for the emerging reuse-based system design methodology. Maybe even more importantly, it is such an elegant scientific and engineering challenge that it has drawn a lot of attention from academia and industry in recent years....
Thin Film Optical Filters, Third Edition
Thin Film Optical Filters, Third Edition
It is obvious from the details of his career that Angus knows more about optical coatings, both in terms of design and of fabrication, than most of us put together. It is therefore quite expected that I feel free to state that, in my opinion, this book is a necessity, rather on par with having the use of a coating facility, a good coating program,...
Deconstructing the Elements with 3ds Max, Third Edition: Create natural fire, earth, air and water without plug-ins
Deconstructing the Elements with 3ds Max, Third Edition: Create natural fire, earth, air and water without plug-ins

ALL NEW TUTORIALS IN THIS NEW 3RD EDITION provide a unique and rigorous approach to teaching 3d artists the art and techniques of creating CG environments with the latest version of 3ds Max (200,000+ users).

3ds Max is the leading 3D modeling, animation, and rendering solution for artists, schools, and production
...

Microsoft SQL Server 2005 Analysis Services (SQL Server Series)
Microsoft SQL Server 2005 Analysis Services (SQL Server Series)
Microsoft SQL Server Analysis Services provides fast access to data by means of multidimensional data structures and the multidimensional query languag MDX. Analysis Services provides the capability to design, create, and manage multidimensional cubes based on data warehouse tables, and it serves as the foundation for the Microsoft  Business...
Using Wikis for Online Collaboration: The Power of the Read-Write Web (Online Teaching and Learning Series)
Using Wikis for Online Collaboration: The Power of the Read-Write Web (Online Teaching and Learning Series)
How can online instructors and course designers' instruction harness the popular Web 2.0 tool, the wiki, for successful collaboration and learning outcomes? This book focuses on using wikis in the active learning processes that are the hallmark of collaborative learning and constructivism. It provides both the pedagogical background and practical...
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