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Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
"Reading Brands That Rock is like attending business school, where classes on customer loyalty, consumer behavior, and branding are taught by Mick Jagger, Elton John, Steven Tyler, and Madonna."

–Tommy Hilfiger, Designer

Cadillac and The Rolling Stones. Victoria’s Secret and Madonna. Wal-Mart and...

Designing for Small Screens: Mobile Phones, Smart Phones, PDAs, Pocket PCs, Navigation Systems, MP3 Players, Game Consoles
Designing for Small Screens: Mobile Phones, Smart Phones, PDAs, Pocket PCs, Navigation Systems, MP3 Players, Game Consoles

The design of interactive applications or presentations on small screens can be challenging for the designer. Not all design concepts that are valid on larger screens can be implemented on the small screen. A multitude of different devices with dissimilar technical specifications fall under the category of small- screen interfaces. Devices in...

Pro iOS Geo: Building Apps with Location Based Services
Pro iOS Geo: Building Apps with Location Based Services

Deepen your app development skills with Pro iOS Geo. This book shows you how to use geolocation-based tools to enhance the iOS apps you develop. Author Giacomo Andreucci describes different ways to integrate geo services, depending on the kind of app you’re looking to develop: a web app, a hybrid app, or a native app. You’ll...

Barcodes with iOS: Bringing together the digital and physical worlds
Barcodes with iOS: Bringing together the digital and physical worlds

Summary

Barcodes with iOS is the first and only book that comprehensively addresses barcode technology for the iOS developer. It offers an introduction to commonly used formats, such as ISBN and UPC codes, and provides real-world examples that teach you how to integrate code scanning and generation into...

Programming 2D Games
Programming 2D Games

A First Course in Game Programming
Most of today’s commercial games are written in C++ and are created using a game engine. Addressing both of these key elements, Programming 2D Games provides a complete, up-to-date introduction to game programming. All of the code in the book was carefully crafted
...

Visualizing Data
Visualizing Data
Enormous quantities of data go unused or underused today, simply because people can't visualize the quantities and relationships in it. Using a downloadable programming environment developed by the author, Visualizing Data demonstrates methods for representing data accurately on the Web and elsewhere, complete with user interaction, animation, and...
Magento 1.3: PHP Developer's Guide
Magento 1.3: PHP Developer's Guide

Design, develop, and deploy feature-rich Magento online stores with PHP coding

  • Extend and customize the Magento e-commerce system using PHP code
  • Set up your own data profile to import or export data in Magento
  • Build applications that interface with the customer, product, and order data using...
Macintosh Switcher's Guide (Wordware Macintosh Library)
Macintosh Switcher's Guide (Wordware Macintosh Library)
Maybe you saw the Switcher advertisements on television or the
web. Maybe you were drawn into an Apple Store by the beautiful
machine in the display. Maybe you’ve always thought a little differently,
or wanted something a little different for a change.
Whatever the reason for your switch to Macintosh, here you are....
Real World Color Management, Second Edition
Real World Color Management, Second Edition
Every graphics professional worth his or her salt knows the importance of color management. No matter how much thought artist and client put into the color scheme for a given project, all of that work is for naught if you can't get your results to match your expectations. Enter Real World Color Management.

In this industrial-strength,...

SPSS For Dummies (Computer/Tech)
SPSS For Dummies (Computer/Tech)
Program SPSS with Python® and Command Syntax

The fun and easy way® to generate solid decision-making results with SPSS

Stymied by SPSS? This friendly, plain-English guide gets you up and running with the latest version of the software so that you can start performing calculations...

Photoshop for Right-Brainers: The Art of Photo Manipulation
Photoshop for Right-Brainers: The Art of Photo Manipulation
Attention Right-Brainers!

You're an artistic visionary, right? In your head you imagine clever image fixes, fanciful photo manipulations, and artworks of startling genius. But when it comes to bringing these visions to life on your computer -- well, that’s the hard part. If this sounds
...
The Ultimate Web Marketing Guide
The Ultimate Web Marketing Guide

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING!

  • Your expert, up-to-the-minute, A-Z reference & how-to guide
  • Choose the right goals, media, & tools
  • ...
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