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The Myth of the Rational Market: A History of Risk, Reward, and Delusion on Wall Street
The Myth of the Rational Market: A History of Risk, Reward, and Delusion on Wall Street

Chronicling the rise and fall of the efficient market theory and the century-long making of the modern financial industry, Justin Fox's The Myth of the Rational Market is as much an intellectual whodunit as a cultural history of the perils and possibilities of risk. The book brings to life the people and ideas that forged modern finance...

Social Media 101: Tactics and Tips to Develop Your Business Online
Social Media 101: Tactics and Tips to Develop Your Business Online

100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with...

High Impact Data Visualization with Power View, Power Map, and Power BI
High Impact Data Visualization with Power View, Power Map, and Power BI

High Impact Data Visualization with Power View, Power Map, and Power BI helps you take business intelligence delivery to a new level that is interactive, engaging, even fun, all while driving commercial success through sound decision-making. Learn to harness the power of Microsoft’s flagship, self-service business intelligence...

Post-Silicon Validation and Debug
Post-Silicon Validation and Debug

This book provides a comprehensive coverage of System-on-Chip (SoC) post-silicon validation and debug challenges and state-of-the-art solutions with contributions from SoC designers, academic researchers as well as SoC verification experts.  The readers will get a clear understanding of the existing debug infrastructure and how...

Oracle Databases on the Web: Learn to Create Web Pages That Interface with Database Engines
Oracle Databases on the Web: Learn to Create Web Pages That Interface with Database Engines
Covers how to set up database systems to drive commercial Web and intranet sites. Provides the insight of two experienced Oracle database administrators. Presents need-to-know information in an easy-to-read format with clear examples and illustrations. Provides an understanding of the World Wide Web and details on Web security. Details database...
Network Your Computers & Devices Step by Step
Network Your Computers & Devices Step by Step

In a modern home, it is no longer unusual for family members to own multiple computers and network devices. In most houses, you can find at least a desktop computer, which is generally used for more performance-intensive tasks such as gaming or professional work of any kind. Parents bring home their work laptops or notebooks, which they...

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups.  The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than...
Final Cut Express 4 Editing Workshop
Final Cut Express 4 Editing Workshop
Go beyond the mechanics of Final Cut Express 4--learn how to edit with it! More than a button-pushing manual--this workshop give you firsthand experience with the art and technique of editing. You develop a working knowledge with nineteen tutorials that cover each and every essential, including:

* setting up your system and
...
Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices
Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically...

2007 Fall list: Successful Local Broadcast Sales
2007 Fall list: Successful Local Broadcast Sales
Since you’re reading this book, I’m assuming that you are a media salesperson or you’re thinking about becoming one. Perhaps you are a student considering broadcast sales as a career. Congratulations! Media sales can be an exciting and glamorous career if you know what you’re doing. You get to hobnob with...
Mastering Adobe Captivate 7
Mastering Adobe Captivate 7

Bring a new level of interactivity and sophistication to your e-learning content with the user-friendly features of Adobe Captivate. This practical tutorial will teach you everything from automatic recording to advanced tips and tricks.

Overview

  • Enhance your projects by adding interactivity, animations,...
Defensive Security Handbook: Best Practices for Securing Infrastructure
Defensive Security Handbook: Best Practices for Securing Infrastructure

Despite the increase of high-profile hacks, record-breaking data leaks, and ransomware attacks, many organizations don’t have the budget to establish or outsource an information security (InfoSec) program, forcing them to learn on the job. For companies obliged to improvise, this pragmatic guide provides a security-101 handbook...

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