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Experience the Message: How Experiential Marketing Is Changing the Brand World
Experience the Message: How Experiential Marketing Is Changing the Brand World
Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...
Excel 2013 In Depth
Excel 2013 In Depth

Get more out of Microsoft Excel® 2013: more productivity and better answers for greater success! Drawing on his unsurpassed Excel experience, Bill Jelen (“Mr Excel”) brings together all the intensely useful knowledge you need: insights, techniques, tips, and shortcuts you just won’t find anywhere...

The Language of Medicine, 10e
The Language of Medicine, 10e

Bring medical terminology to life with Davi-Ellen Chabner's bestselling The Language of Medicine, 10th Edition! By presenting medical terms within the context of the body's anatomy and physiology, and in health and disease, this proven resource makes it easy to learn a working medical vocabulary built on the most frequently...

The Truth About HTML5 (Expert's Voice in Web Development)
The Truth About HTML5 (Expert's Voice in Web Development)

The Truth About HTML5 is for web designers, web developers, and front-end coders who want to get up to speed with HTML5. The book isn't afraid to point out what everyone gets wrong about HTML5's new markup, so you don’t make the same mistakes. It will show you what rocks in HTML5 today and what the future holds.

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Innovation, Communication and Engineering
Innovation, Communication and Engineering

This volume represents the proceedings of the 2013 International Conference on Innovation, Communication and Engineering (ICICE 2013). This conference was organized by the China University of Petroleum (Huadong/East China) and the Taiwanese Institute of Knowledge Innovation, and was held in Qingdao, Shandong, P.R. China, October 26 - November...

Excel 2013 Simplified
Excel 2013 Simplified

A friendly, visual approach to learning the basics of Excel 2013

As the world's leading spreadsheet program, Excel is a spreadsheet and data analysis tool that is part of the Microsoft Office suite. The new Excel 2013 includes new features and functionalities that require users of older versions to re-learn the...

The Anthology of Rap
The Anthology of Rap

From the school yards of the South Bronx to the tops of the Billboard charts, rap has emerged as one of the most influential musical and cultural forces of our time. In The Anthology of Rap, editors Adam Bradley and Andrew DuBois explore rap as a literary form, demonstrating that rap is also a wide-reaching and vital...

Advanced ActionScript 3: Design Patterns
Advanced ActionScript 3: Design Patterns

Advanced ActionScript 3 is a fresh look and new approach to utilizing valuable, structural techniques and methods that are commonly used in the field of rich interactive application development. With each method broken down into different strategized explanations, you'll find the approach most suitable for you. Whether it is an...

Getting Started with Clickteam Fusion
Getting Started with Clickteam Fusion

Multimedia Fusion is an extremely powerful yet easy-to-use visual creation tool. With MMF2 s amazing event editor system, you are able to quickly generate games or apps without having to master a traditional programming language. Multimedia Fusion 2 is a game and application authoring tool that allows you to design and develop games for...

iPhone: The Missing Manual
iPhone: The Missing Manual

Answers found here!

In iOS 7, Apple gave the iPhone the most radical makeover in its history. The new software is powerful, sleek, and a perfect companion to the iPhone 5s and 5c—but it’s wildly different. Fortunately, David Pogue is back with an expanded edition of his witty, full-color guide: the...

Pro Silverlight 4 in C#
Pro Silverlight 4 in C#

Silverlight 4 is Microsoft's cross-browser technology for creating rich user experiences on the Web. Like its predecessor, Silverlight 3, it rides atop the .NET framework for maximum ease of use and coding efficiency. The new technology carries forward much of the work that has been done before and augments it in many important respects,...

Blender For Dummies
Blender For Dummies

Learn 3D animation the easy way with this complete step-by-step guide

Blender For Dummies is the quick and easy guide to learning 3D modeling and animation using the popular, free, open source Blender software. You'll learn how to create models, animate movement, and render well-lit scenes as you master...

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