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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make your customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to tell you what they really want?

In Why...

The Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods
The Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods

The blurring of boundaries between hitherto distinct scientific disciplines, technologies or markets is a common and powerful phenomenon. Subjects of this convergence often change consumer behaviours, favouring products and platforms with multiple functions. The Anticipation of Converging Industries provides a detailed focus on the...

Process-Induced Food Toxicants: Occurrence, Formation, Mitigation, and Health Risks
Process-Induced Food Toxicants: Occurrence, Formation, Mitigation, and Health Risks
A comprehensive look at analytical, health, and risk management issues

Process-Induced Food Toxicants provides a much-needed single-source reference on food process toxicants that also answers important food safety questions. The text presents currently known toxicants, and includes a balanced view, given by renowned experts in industry,...

Healthy Carb Cookbook For Dummies (Cooking)
Healthy Carb Cookbook For Dummies (Cooking)

Over 100 homemade dishes high in goodness, low in carbs

Know-how and recipes to help you live a healthy carb lifestyle!

With sumptuous recipes and information on nutrition, this terrific cookbook helps you make the switch to healthy carbs. Get the skinny on the basics of low-carb living. Get recipes that de-carb...

Vitamin Analysis for the Health and Food Sciences, Second Edition
Vitamin Analysis for the Health and Food Sciences, Second Edition

Employing a uniform, easy-to-use format, Vitamin Analysis for the Health and Food Sciences, Second Edition provides the most current information on the methods of vitamin analysis applicable to foods, supplements, and pharmaceuticals. Highlighting the rapid advancement of vitamin assay methodology, this edition emphasizes the use of...

Japanese For Dummies
Japanese For Dummies

W e live in a wonderfully global and amazingly diverse society. Exchanging ideas, products, foods, and friendship across national and cultural boundaries is the key to making our lives richer and more meaningful and peaceful. Besides, traveling abroad is a lot cheaper than it used to be. Grabbing your passport and setting off on an adventure...

Vegan Cooking For Dummies
Vegan Cooking For Dummies

An authoritative resource on making delicious, healthy vegan-friendly meals

Veganism is a lifestyle abstaining from the consumption of meat, poultry, dairy products, eggs, and all foods originating from animals. The perfect companion to Living Vegan For Dummies, Vegan Cooking For Dummies provides vegans, and those...

Food Packaging and Shelf Life: A Practical Guide
Food Packaging and Shelf Life: A Practical Guide

The importance of food packaging hardly needs emphasizing since only a handful of foods are sold in an unpackaged state. With an increasing focus on sustainability and cost-effectiveness, responsible companies no longer want to over-package their food products, yet many remain unsure just where reductions can effectively be made. Food...

50 Things You Can Do Today to Manage Stress (Personal Health Guides)
50 Things You Can Do Today to Manage Stress (Personal Health Guides)

A no-nonsense guide to help reduce day-to-day stress

 

In this reassuring and easy-to-follow book, Wendy Green explains the psychological and physical factors that...

Asian Functional Foods (Nutraceutical Science and Technology)
Asian Functional Foods (Nutraceutical Science and Technology)

The consumption of functional foods has emerged as a major consumer-driven trend, based on the needs of an ever-growing health conscious population that wants to exercise greater control over its health. Focusing on an important sector of this rapidly growing field, Asian Functional Foods discusses the theoretical and practical aspects of...

Emerging Natural Hydrocolloids: Rheology and Functions
Emerging Natural Hydrocolloids: Rheology and Functions

The first guide devoted to the functions, structures, and applications of natural hydrocolloids

In today’s health-conscious climate, the demand for natural food products is growing all the time. Natural hydrocolloids, therefore, have never been more popular. With their thickening, stabilizing, gelling, fat...

The Dictionary of Flavors: And General Guide for Those Training in the Art and Science of Flavor Chemistry
The Dictionary of Flavors: And General Guide for Those Training in the Art and Science of Flavor Chemistry

Defines flavors used in foods, beverages(alcoholic and non-alcoholic), tobacco, and pet and animal foods.

In addition to the descriptions of flavor chemicals and natural products there is also included perspectives from the fields of regulartory, sensory, chenistry, biology, pharmocology.

The Dictionary will be useful to...

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