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The Big Book of Marketing (Marketing/Sales/Adv & Promo)
The Big Book of Marketing (Marketing/Sales/Adv & Promo)

"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association

"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public...

Spent: Revive: Stop Feeling Spent and Feel Great Again
Spent: Revive: Stop Feeling Spent and Feel Great Again

From the doctor whose “extraordinary practice is at the vanguard of a revolutionary way to deliver medical care” (O, The Oprah Magazine), an easy program to restore energy and health.

Do you feel unusually exhausted?
Do you have trouble sleeping?
Does your digestion bother you?
Do
...

The Complete Guide to Edible Wild Plants, Mushrooms, Fruits, and Nuts: Finding, Identifying, and Cooking (Guide to Series)
The Complete Guide to Edible Wild Plants, Mushrooms, Fruits, and Nuts: Finding, Identifying, and Cooking (Guide to Series)

Edible wild plants, mushrooms, fruits, and nuts grow along roadsides, amid country fields, and in urban parks. All manner of leafy greens, mushrooms, and herbs that command hefty prices at the market are bountiful outdoors and free for the taking. But to enjoy them,...

The Nordic Diet: Using Local and Organic Food to Promote a Healthy Lifestyle
The Nordic Diet: Using Local and Organic Food to Promote a Healthy Lifestyle
The Nordic Diet is all about eating locally sourced seasonal ingredients in a balanced diet of protein, carbohydrates, and beneficial fats. The traditional diet of Northern Europe emphasizes quality homemade and homegrown food—with an attempt at moving away from processed foods—and consists of a wide variety of grains,...
Asian Flavors Diabetes Cookbook: Simple, Fresh Meals Perfect for Every Day
Asian Flavors Diabetes Cookbook: Simple, Fresh Meals Perfect for Every Day
The Asian Flavors Diabetes Cookbook is the first book that takes the naturally healthy recipes and meals of Asian cuisine and crafts them specifically for people with diabetes. Authored by Corinne Trang, who was dubbed by The Washington Post "the Julia Child of Asian cuisine," this unique collection of recipes will...
The Real Taste of Spain: Recipes Inspired by the Markets of Spain
The Real Taste of Spain: Recipes Inspired by the Markets of Spain
More than 100 modern and traditional recipes for authentic Spanish dishes based on fresh, seasonal ingredients are adapted for the home kitchen

From the famous Boqueria in Barcelona to the tiny village markets of rural Spain, market life and fresh regional products are at the heart of Spanish life and cuisine. These...

Think Smart: A Neuroscientist's Prescription for Improving Your Brain's Performance
Think Smart: A Neuroscientist's Prescription for Improving Your Brain's Performance
A leading neuroscientist and New York Times-bestselling author of Mozart's Brain and the Fighter Pilot distills the research on the brain and serves up practical, surprising, and illuminating recommendations for warding off neurological decline, cognitive function, and encouraging smarter thinking day to day.
...
Spirulina in Human Nutrition and Health
Spirulina in Human Nutrition and Health

Astonishingly rich in nutrients, Spirulina is one of the most popular and well researched functional foods in the multi-billion dollar global food supplement market. This ancient species provides readily bioavailable protein along with carotenoids, essential fatty acids, vitamins, and minerals and has therapeutic applications in...

Vitamin Analysis for the Health and Food Sciences, Second Edition
Vitamin Analysis for the Health and Food Sciences, Second Edition

Employing a uniform, easy-to-use format, Vitamin Analysis for the Health and Food Sciences, Second Edition provides the most current information on the methods of vitamin analysis applicable to foods, supplements, and pharmaceuticals. Highlighting the rapid advancement of vitamin assay methodology, this edition emphasizes the use of...

Phytochemicals: Nutrient-Gene Interactions
Phytochemicals: Nutrient-Gene Interactions

Understanding phytochemical–gene interactions provides the basis for individualized therapies to promote health as well as prevent and treat disease. The authors of Phytochemicals: Nutrient–Gene Interactions examine the interactions between phytochemicals and the human genome and discuss the impact these interactions have...

Obesity: Epidemiology, Pathophysiology, and Prevention (CRC Press series in Modern Nutrition Science)
Obesity: Epidemiology, Pathophysiology, and Prevention (CRC Press series in Modern Nutrition Science)

The obesity epidemic has spawned an unlimited array of quick-fix, rapid weight loss plans and unproven pharmaceuticals. Dangerous side effects and rebound weight gain has made the cure seem worse than the syndrome itself and left people uncertain where to turn. The only way to safely deal with the global obesity problem is to develop...

Lactoferrin:  Natural - Multifunctional - Antimicrobial
Lactoferrin: Natural - Multifunctional - Antimicrobial

Illnesses resulting from foodborne pathogens occur at least 6 million times each year and cause an estimated 9,000 deaths. For decades, food microbiologists have developed various effective methods of food protection. However, the constant development of multi-facet food processing technologies and the emergence of potent foodborne pathogens,...

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