How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail...

Going "green" is becoming a major component of the mission for electronics manufacturers worldwide. While this goal seems simplistic, it poses daunting dilemmas. Yet, to compete effectively in the global economy, manufacturers must take the initiative to drive this crucial movement. Green Electronics Manufacturing: Creating...

Over the last ten years, there has been an increasing realization of the importance of information. Much of this can be related to the increased availability of Internet information sources throughout society, along with the ease by which material can be located and used. The impact of the Internet can also been seen in this book. The first...

Complex systems do not require complex project management. The most effective project managers are able to simplify their project environment and organize projects, large and small, to achieve predictable results. This book explains how anyone responsible for a project can apply...