I believe that mobile marketing is the marketing of the future. My name is Cindy Krum, and I am the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. This book is intended to be a comprehensive guide for marketers and anyone who wants a clearer understanding of how they can integrate mobile marketing with their...

Android development is hot, and many programmers are interested in joining the fun. However, because this technology is based on Java, you should first obtain a solid grasp of the Java language and its foundational APIs to improve your chances of succeeding as an Android app developer. After all, you will be busy learning the architecture of...

On 9th January, 2007, Apple officially launched the iPhone, and the world of user interface design shifted. While tablet PCs had been around for a while, the iPhone was the first device to give so many people a portable touchscreen, and people loved it. Just over a year later, Google and the Open Handset Alliance announced Android which in...

With the millions of apps in the crowded Apple iTunes App Store, it can be difficult to get your apps noticed. How can you make your app stand out from the crowd and get it the reviews it deserves?  iOS Wow Factor shows you how to get noticed! It explains how to go beyond the basics and where to "break the rules"...

I FIRST STARTED PLAYING WITH THE ANDROID SDK before it was offi cially released as a 1.0 release. Back then, the tools were unpolished, the APIs in the SDK were unstable, and the documentation was sparse. Fast forward two and a half years, Android is now a formidable mobile operating system, with a following no less impressive that the...