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Marketing Health Services, Second Edition
Marketing Health Services, Second Edition

Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations....

Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the Worlds Problems
Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the Worlds Problems

Praise for Be the Solution

"In the past, many believed you either went into 'public service' to do good, or you 'went into business' to make money. Few realized that the long-term success of business depends on serving people, not making money. Few realized that perhaps the best way to serve the...

Communication in Organizations: Basic Skills and Conversation Models
Communication in Organizations: Basic Skills and Conversation Models

One of the most important requirements of leadership is effective communication. The idea that some people are natural leaders and that others will never learn to show good leadership is now outdated. It has been replaced by the conviction that leadership and communication skills can be learnt.

Providing a thorough introduction to...

Social Entrepreneurship and Social Business: An Introduction and Discussion with Case Studies
Social Entrepreneurship and Social Business: An Introduction and Discussion with Case Studies
Social entrepreneurship has become a relevant topic in business, society and politics. Public attention has also been aroused through the increasing presence of social entrepreneurs in the media and numerous popular science publications. Here we may mention David Bornstein ´s book “How to Change the World: Social...
Kanban in Action
Kanban in Action

Summary

Kanban in Action is a down-to-earth, no-frills, get-to-know-the-ropes introduction to kanban. It's based on the real-world experience and observations from two kanban coaches who have introduced this process to dozens of teams. You'll learn the principles of why kanban works, as well as...

Neuroscientific Foundations of Anesthesiology
Neuroscientific Foundations of Anesthesiology

Although the perioperative care of patients by anesthesiologists draws on diverse clinical skills, the principles of anesthesiology and pain management are rooted in the neurosciences. The Neuroscientific Foundations of Anesthesiology thoroughly examines the anesthetic modulation of the central, peripheral, and autonomic nervous...

LinkedIn For Dummies
LinkedIn For Dummies

Don't be left out—link up with this fully updated introduction to the Internet's hottest professional networking tool

With more than 225 million members from over 200 countries and territories worldwide, LinkedIn.com is an unbeatable self-marketing tool. LinkedIn For Dummies teaches you how to make the...

Nanoscale Applications for Information and Energy Systems (Nanostructure Science and Technology)
Nanoscale Applications for Information and Energy Systems (Nanostructure Science and Technology)

Nanoscale Applications for Information and Energy Systems presents nanotechnology fundamentals and applications in the  key research areas of information technology (electronics and photonics) and alternative (solar) energy: plasmonics, photovoltaics, transparent conducting electrodes, silicon electroplating, and resistive...

Fundamentals of Economics
Fundamentals of Economics

Designed for the one-term introductory economics course for non-majors, Boyes's FUNDAMENTALS OF ECONOMICS, Sixth Edition, engages students with business decisions of actual, headline-making companies and discusses the economic policies of today's world leaders. The Sixth Edition has been thoroughly updated to reflect the current...

The Mikado Method
The Mikado Method

Summary

The Mikado Method is a book written by the creators of this process. It describes a pragmatic, straightforward, and empirical method to plan and perform non-trivial technical improvements on an existing software system. The method has simple rules, but the applicability is vast. As you read,...

Flip the Funnel: How to Use Existing Customers to Gain New Ones
Flip the Funnel: How to Use Existing Customers to Gain New Ones

Why customer retention is the new acquisition

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and...

Building Engaged Team Performance: Align Your Processes and People to Achieve Game-Changing Business Results
Building Engaged Team Performance: Align Your Processes and People to Achieve Game-Changing Business Results

Harness the Power of Your Most Valuable Resource—Your Workforce!

Process improvement approaches like Six Sigma and Lean Enterprise have worked wonders for countless organizations, but in the drive for true excellence, these approaches are only one important part of the formula.

Building Engaged...

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