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 Flip the Funnel: How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and... |  |  |  |  Communicating Mathematics in the Digital Era
The digital era has dramatically changed the ways that researchers search, produce, publish, and disseminate their scientific work. These processes are still rapidly evolving due to improvements in information science, new achievements in computer science technologies, and initiatives such as DML and open access journals, digitization... |
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 Managing Risk and Information Security: Protect to Enable
Newly promoted CISOs rapidly realize that the scope of the position they have taken on
is often beyond what they have been prepared for. The nature of securing an enterprise
is daunting and overwhelming. There are no simple checklists or roadmaps for success.
Many of the technical security skills a CISO has acquired during the early... |  |  |  |  |
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