If you were asked to define the term project, what words would come to mind? Time? Resources (or lack of)? One-of-a-kind effort? Deliverables or products? Complex? No authority over other groups? Budget? A project is a unique effort to introduce or produce a new product or service conforming to certain specifications and applicable standards....

This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of...

For both managers and employees, performance reviews are too often viewed as "necessary evils"--an obligatory but onerous activity that no one likes. But it doesn't have to be that way. Manager's...

Knowledge Management is fast becoming a hot topic of discussion and research. The capture, use, production and storage of knowledge is an issue of paramount importance for businesses, universities, public and private organizations. Because this is such an important topic, it is essential for researchers, academicians and managers to...

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The new emphasis on physical security resulting from the terrorist threat has forced many information security professionals to struggle to maintain their organization's focus on protecting information assets. In order to command attention, they need to emphasize the broader role of information security in the strategy of their companies....