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 |  |  Creating Innovative Products and Services
Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's "Creating Innovative Products and Services" is an essential read for anyone involved in new product or service design,... |  |  Management &Organisational Behaviour (7th Edition)
Helps students of today become effective managers of tomorrow by truly understanding organisational behaviour.
For undergraduate and graduate courses in Organisational Behaviour and Management.
Taking a managerial approach and demonstrating the application of behavioural science within the workplace, this text... |
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