Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online...

This business parable reviews two different systems development projects. One project was an abject, expensive failure, while the other succeeded in creating a major new revenue stream, bringing in new customers. By reviewing the tales of these two systems, readers will develop a better understanding of what works and what doesn't when it comes...

Mainframes, client servers, PCs, networks, e-business, the Internet, databases, technical management--indeed, in the...

In trading, a winning system is everything. Without a systematized methodology on which to base their actions, traders quickly succumb to market fear and confusion and watch helplessly as precious profits vanish. And while it is theoretically...

If your concerns are brand awareness and exposure, you and Google AdWords are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it's suited for any budget and you can launch a campaign in...

Written by a team of Adobe certified instructors, this complete training package helps you learn to use the market-leading design and development suite at your own speed. The book includes 26 lessons that let you discover...