Developing a successful game in today’s market is a challenging endeavor. Thousands of titles are published yearly, all competing for players’ time and attention. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing...
Why do ordinary people who used to engage in domestic and leisure activities for free now try to make a profit from them? How and why do people commodify their free time? This book explores the marketization of blogging, cooking, craftwork, gardening, knitting, selling second-hand items, sexcamming, and more generally the economic...
Serverless Applications with Node.js walks you through building serverless apps on AWS using JavaScript. Inside, you'll discover what Claudia.js brings to the table as you build and deploy a scalable event-based serverless application, based around a pizzeria that's fully integrated with AWS...
The trick to sound security is to begin early, know your threats,... design for security, and subject your design to thorough objective risk analyses and testing. This book will help."—From the Foreword by Gary McGraw, CTO of Cigital, and coauthor of Building Secure...
Create an effective search engine advertising strategy to make sure you get the most bang for your buck!
Discover how to effectively buy a top position on major search engines, avoid common pitfalls such as poor-performing ad copy, and evaluate and correct low visitor-to-buyer...
In this text, the author outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution.
Growth is not a choice—it’s an imperative. But the risks are substantial. Only a quarter of all...
Two books in one! Complete coverage of data cabling and fiber optics makes this the most comprehensive cabling book on the market
With the growing demand for fiber optics in large-scale communications networks, network professionals need complete, up-to-the-minute information. The fourth edition of this popular guide provides you with...
I’ve been working in SharePoint consulting for over 10 years, and with time I began to realize the lack of books on the market that showed techsavvy business users just how easy SharePoint is to use. I would go in and build systems for major corporations and government agencies around the world, and in most cases toward the end of the...
Huge sums of money are invested annually by the pharmaceutical industry into
improved treatments for diseases including cancer, arthritis and AIDS. In the
United Kingdom alone, almost one fifth of all industrial research and development
is performed by the pharmaceutical industry, which in turn puts back more than
one fifth of...
This book deals with the economic aspects of changing attitudes in arts and sciences. The effects of the public good character of culture, along with the very long production period and lifetime for its products, are emphasized, since both contribute to the failure of normal market solutions. Embodiment of ideas and the consequences of modern...
Microsoft Access is the most popular desktop database in the world today and its very popularity means that its security measures can be easily compromised. Real World Microsoft Access Database Security takes a different approach to all the other Access books in the market in that it focuses from the start on all the issues that...
