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Handbook of Pricing Research in Marketing
Handbook of Pricing Research in Marketing
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together...
Marketing IT Products and Services
Marketing IT Products and Services

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT...

Managing a Modern Hospital: Second Edition
Managing a Modern Hospital: Second Edition

Health care has become one of India's fastest growing sectors in the past decade. A multitude of private players have entered this market, combining to offer high-quality health care and service in world-class hospitals and nursing homes all over India. It has been recognised that a professional approach to hospital administration and...

Enterprise Service Computing: From Concept to Deployment
Enterprise Service Computing: From Concept to Deployment

The developed economy is shifting from being manufacturing based to services based. Different from the traditional manufacturing business, the services business is more complicated and dynamic, and end-user driven rather than product driven. To stay competitive, an enterprise thus has to rethink its business strategies and revamp its...

Android Application Development for Java Programmers
Android Application Development for Java Programmers

We are witnessing an explosion in the use of handheld mobile devices worldwide. Recent polls have shown that many people own and use more than one mobile device, and some use as many as three or four. Smart phones, tablets, and handheld game devices are ubiquitous. The Android operating system (OS)--an open-source OS with Linux at its...

DevOps with Kubernetes: Accelerating software delivery with container orchestrators
DevOps with Kubernetes: Accelerating software delivery with container orchestrators

Learn to implement DevOps using Docker & Kubernetes.

About This Book

  • Learning DevOps, container, and Kubernetes within one book.
  • Leverage Kubernetes as a platform to deploy, scale, and run containers efficiently.
  • A practical guide towards container management and...
Software Architect's Handbook: Become a successful software architect by implementing effective architecture concepts
Software Architect's Handbook: Become a successful software architect by implementing effective architecture concepts

A comprehensive guide to exploring software architecture concepts and implementing best practices

Key Features

  • Enhance your skills to grow your career as a software architect
  • Design efficient software architectures using patterns and best practices
  • Learn...
Sweet and Sour Grapes: The Culture of Yankee Ingenuity & Machine Tools
Sweet and Sour Grapes: The Culture of Yankee Ingenuity & Machine Tools

The culture of Yankee ingenuity is a defining characteristic of historic American industrial and economic energy and power. That culture and the first special machine tools have a common genesis.

History gives much of the credit to a single individual for their simultaneous rise. Special machine tools have been fundamental to mass...

The Apache Modules Book: Application Development with Apache (Prentice Hall Open Source Software Development Series)
The Apache Modules Book: Application Development with Apache (Prentice Hall Open Source Software Development Series)
The Apache Web Server (commonly known as "Apache") is, by most measures, the leading server on the Web today. For ten years it has been the unrivaled and unchallenged market leader, with approximately 70 percent of all websites running Apache. It is backed by a vibrant and active development community that operates under the umbrella of...
Collective Intelligence in Action
Collective Intelligence in Action
There's a great deal of wisdom in a crowd, but how do you listen to a thousand people talking at once? Identifying the wants, needs, and knowledge of internet users can be like listening to a mob.

In the Web 2.0 era, leveraging the collective power of user contributions, interactions, and feedback is the key to market dominance. A new...

New Drug Discovery and Development
New Drug Discovery and Development

A case history approach to drug synthesis and discovery

Discover the origins of some of the most popular drug therapies on the market today, including penicillin, Minoxidil, Viagra®, and "the pill." This guide to drug synthesis and discovery focuses on case histories. Organized by drug category, the...

101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising
101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising
Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business book. Step-by-step advice is offered on creating an advertisement, buying advertising space, and ensuring that advertisements are effective. Advertising in newspapers, magazines, on the radio, television, the...
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