Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they not only spent US $300 billion but influenced an astounding US $1.88 trillion spend across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of...

GameMaker: Studio allows you to create your own games, even with zero coding experience, and GameMaker: Studio For Dummies is a complete guide to the ins and outs of the program. Create the game you've always wanted to play in record time and at a...

Specific operational requirements drive early network architectural and design decisions for 4G networks. 4G: Deployment Strategies and Operational Implications evaluates the specific design and deployment options and strategies for LTE network business development. LTE is a...

Machine learning, at its core, is concerned...

A GUIDE TO EFFECTIVE PROJECT MANAGEMENT IN TECHNOLOGY-BASED FIRMS Used effectively, project management can increase a firm s market share, product quality, and customer satisfaction. Though technology-based companies place themselves at a competitive disadvantage if they neglect this strategic tool, many overlook project management s benefits...

Stephen Shapiro is one of America's foremost innovation...

Create appropriate, security-focused business propositions that consider the balance between cost, risk, and usability, while starting your journey to become an information security manager. Covering a wealth of information that explains exactly how the industry works today, this book focuses on how you can set up an effective information...

"The book comprehensively deals with the topic in a solution-oriented way, expertly conveying...

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in...