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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and...

Pro PowerShell for Amazon Web Services: DevOps for the AWS Cloud
Pro PowerShell for Amazon Web Services: DevOps for the AWS Cloud

Pro PowerShell for Amazon Web Services is written specifically for Windows professionals who already know PowerShell and want to learn to host Windows workloads in the Amazon Elastic Cloud Compute (EC2) cloud service. The cloud offers information technology workers significant cost savings and agility unimaginable even just a few...

Trust-Based Selling: Finding and Keeping Customers for Life
Trust-Based Selling: Finding and Keeping Customers for Life

The first year of developing a new sales territory or customer list is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on product, grab a customer list, start calling for appointments, discover opportunities, and close deals. In fact, almost every sales model out there is based on nothing...

Dark Web: Exploring and Data Mining the Dark Side of the Web (Integrated Series in Information Systems)
Dark Web: Exploring and Data Mining the Dark Side of the Web (Integrated Series in Information Systems)

The University of Arizona Artificial Intelligence Lab (AI Lab) Dark Web project is a long-term scientific research program that aims to study and understand the international terrorism (Jihadist) phenomena via a computational, data-centric approach. We aim to collect "ALL" web content generated by international terrorist groups,...

An Integrated Approach to Software Engineering (Texts in Computer Science)
An Integrated Approach to Software Engineering (Texts in Computer Science)

This textbook introduces software engineering to advanced-level undergraduate and graduate students of computer science. It emphasizes a case-study approach whereby a project is developed through the course of the book, illustrating the different activities of software development. The sequence of chapters is essentially the same as the sequence...

Ektron Developer's Guide: Building an Ektron Powered Website
Ektron Developer's Guide: Building an Ektron Powered Website

GIVEN THAT YOU’RE READING the introduction to a Wrox book about Ektron, you likely have (or will soon have) some level of technical responsibility for a website powered by the Ektron Framework. Maybe you’re tasked with the duty of maintaining an existing site and are looking for information to help make that process more...

Pulling Strings with Puppet: Configuration Management Made Easy
Pulling Strings with Puppet: Configuration Management Made Easy
Competent system administrators know their success hinges upon being able to perform often tedious tasks with rigor and punctuality. Such metrics are often achieved only by instituting a considerable degree of automation, something that has become even more crucial as IT environments continue to scale both in terms of size and complexity. One of...
Software Engineering Measurement
Software Engineering Measurement

The product of many years of practical experience and research in the software measurement business, Software Engineering Measurement lays the basis for measurement standards so that software engineers and system developers can begin to share experimental results in a more meaningful way. This technical reference helps you select what...

Practical Insight into CMMI
Practical Insight into CMMI
The newly revised and expanded edition of the bestseller, Practical Insight into CMMI® is an essential reference for engineering, IT and management professionals striving to grasp the "look and feel of a successful business oriented process improvement implementation". The second edition brings you up to speed on CMMI® Version 1.2...
Advanced Video Communications over Wireless Networks
Advanced Video Communications over Wireless Networks

Wireless video communications encompass a broad range of issues and opportunities that serve as the catalyst for technical innovations. To disseminate the most recent advances in this challenging yet exciting field, Advanced Video Communications over Wireless Networks provides an in-depth look at the fundamentals, recent technical...

Architectural Acoustics (Applications of Modern Acoustics)
Architectural Acoustics (Applications of Modern Acoustics)
A comprehensive design guide to all aspects of architectural acoustics--from enhanced performance spaces to sound-proofing multifamily housing to environmental considerations.

Architectural Acoustics presents a comprehensive technical overview of the field at a level suitable for working practitioners as well as advanced
...
E-discovery: Creating and Managing an Enterprisewide Program - A Technical Guide to Digital Investigation and Litigation Support
E-discovery: Creating and Managing an Enterprisewide Program - A Technical Guide to Digital Investigation and Litigation Support
Learn to produce evidence-quality data for legal counsel accurately, efficiently and cost-effectively.

One of the hottest topics in computer forensics today, electronic discovery (e-discovery) is the process by which parties involved in litigation respond to requests to produce electronically stored information (ESI).
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