Advertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its  modern operations are well understood. Many of these mythsand misunderstandings are almost as...

Delineating the tremendous growth in this area, the Handbook of Approximation Algorithms and Metaheuristics covers fundamental, theoretical topics as well as advanced, practical applications. It is the first book to comprehensively study both approximation algorithms and metaheuristics.

Starting with basic approaches, the...

In the late 1960s racer and businessman Gordon Spice familiarized himself with the Nürburgring using a rented BMW 2002. He went through a couple of sets of tires and three sets of brake pads during the exercise and covered the cost of such consumables by charging folks to ride with him! The rental company was somewhat puzzled by the fact...

This text for students and professionals in computer science provides a valuable overview of current knowledge concerning parallel algorithms. These computer operations have recently acquired increased importance due to their ability to enhance the power of computers by permitting multiple processors to work on different parts of a problem...

Ideal for graduate and senior undergraduate level courses in computer arithmetic and advanced digital design, Computer Arithmetic: Algorithms and Hardware Designs provides a balanced, comprehensive treatment of computer arithmetic, covering topics in arithmetic unit design and circuit implementation that complement the architectural...

This book is about constraint programming, an alternative approach to programming which relies on a combination of techniques that deal with reasoning and computing. It has been successfully applied in a number of fields including molecular biology, electrical engineering, operations research and numerical analysis. The central notion is that...

The first book to address computer performance evaluation from the perspective of queueing theory and Markov chains.

Queueing Networks and Markov Chains provides comprehensive coverage of the theory and application of computer performance evaluation based on queueing networks and Markov chains. Progressing from basic concepts...

This is the industry’s best reference and tutorial for all aspects of XNA Game Studio 4.0 programming on all supported platforms,...

phpMyAdmin is a web-based front-end to manage MySQL databases and has been adopted by a number of open-source distributors. It is one of the most widely used open-source applications written...